Channel: Yassir Fazaga
Khutbah by Sh. Yassir Fazaga on Jan. 8, 2010 at IIOC titled: “Marketing Islam 101”
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you will learn when the shaytani r rajim Bismillah R Rahman r Rahim al hamdu Lillahi Rabbil alameen wa Salatu was Salam ala Ashraful ambia. a whopper is more Saleen sheffey and Muslim vino Habib al amin, Mohammed in Salawat. Robbie was Allahu Allahu Allah Allah wa sahbihi wa even upon hearing in Alhamdulillah Muhammad who want to start a new one a stone Pharaoh who want to study when I wrote the villa Himanshu rhodium fusina was a Dr. Molina Maria de la Vela Milena homayoun little fella, Allah, wa shadow Allah in in Allahu la sharika Wanda Mohammedan sallallahu alayhi wa sallam Abu rasuluh bolivares Allah tala Amanita Manasa Hello has what are
called bio ladot hochanda harihar lazy one in the
For inositol halevi kita boleh
hideyo Muhammad sallallahu alayhi wa sallam was shout out to her vocal Lama
and the name of Allah, the Compassionate, The Most Merciful all praises due to a law
we've ever witnessed that no one is worthy of worship but Allah and we bear witness that Muhammad sallallahu alayhi wasallam is indeed his final messenger.
The best of speech is the book of Allah.
And the best of guidance ever, is the guidance of Muhammad sallallahu alayhi wa sallam, we praise Allah subhanho wa Taala
we repent on to him and we seek His forgiveness. May Allah Subhana Allah grant us His forgiveness shabalala me
my brothers and sisters,
we live today in the age of advertising.
The age of packaging, and advertising
where it is no longer good enough that you have a good product.
That product of yours must be well packaged.
And it's not good enough to just have good packaging for the product. You must also advertise your product.
And now it's not good enough to just advertise for the product. Your advertisement must be captivating. It must be very good. Otherwise, people will not value your product.
advertising is so important that they say that globally. The world's spends about $400 billion on just advertising. People are not selling anything $400 billion is spent on telling you about products
in the US. The ninth major industry is advertising and marketing. It comes after government after the medical profession. It comes after real estate. It comes after services and then number nine it is all about packaging, advertising and marketing.
Soon enough people
We'll be playing the Super Bowl, the finals of the American football.
And it is estimated that a half minute commercial is going to cost about $3 million.
Three seconds is going to cost the company that puts its advertisement on during the Superbowl, about $3 million. That is $1 million for every 10 seconds.
But why do big companies? Why would they pay so much money for just half a minute,
it's just half a minute that you're going to get on the air. And you will have to pay $3 million for that.
Coke and Pepsi.
The actual content plus the can of Coke or Pepsi, it costs about 16 cents. That's it.
All costs, they say that it's even less than 16 cents to actually make the content and the decal itself. Yet we pay 75 cents for it sometimes $1. Yes, well, how can we pay so much if it's costing you so little? To make it to VRC, it costs more to advertise for Coke and Pepsi than it costs to make Coke and Pepsi.
Because now telling you that Coke and Pepsi is good is more important than the content itself. So we are in the age of packaging and advertising.
They get psychologists to put the packaging was you know what would be most appealing to people. And it does not matter what the content is, it could be something that is very harmful to the human being. Yet it is presented in the most beautiful ways. We go to the store and you look into them, alcohol bottles will lie they look beautiful.
The content itself is terrible. But the way that this content is packaged and shared with us makes it so beautiful. Makes it very appealing. Cigarettes, that package is beautiful.
Doesn't matter what the content is, there is poison in it. But it looks beautiful. Because now people have to appeal to the human psyche, to tell us that you know, it looks beautiful. Sometimes you just buy it because of how it looks. So we are in the age of packaging. And we are in the age of advertising.
And nowadays, it is not only the packaging and the advertising of just products. But you also have to package and advertise your idea well.
So they know that you have a good idea. But you must package it well. And that is why sometimes we look into the ads on paper and we go there. And we feel that people have lied to us. The advertisement says this, but you're not giving me that How come? We're very disappointed when what we get is not what people advertised for. And that's why should they even have advertising tricks on people. You know what our cars are selling at this price? You go to the dealership tell him you know what, there's only one car at that price. And it's already sold. But let's tell you about the other cars that we have. So they get you in.
Why is this at this price? You go there? Well, yeah, see, in order to get this price, you have to also buy that. But it doesn't say this on the advertise Well, you know, too bad.
And they say nowadays companies will tell you, if a happy customer walks out, most likely they will tell six people about what a good experience they've had. You eat at the restaurant to go to that restaurant, you know, their food is good. However, they tell you, if you have an unhappy customer, most likely they will tell 250 people
and that is why they tell people and say make sure that all the people that walk in happy, they walk out happy otherwise, you're going to lose a lot of money because that's not good advertising for you. Muhammad sallallahu alayhi wa sallam knew the importance of advertising
knew the power of packaging. And he knew the power of them unhappy customers. So upon this beautiful incident, a man by the name of Ben salute. As they walk him back to Medina, he makes an incredible silly remark. And he said is our agenda in Medina, the regional as soon as
the man was a hypocrite. He said when we go to Medina, those who are dignified are going to drive away those who
debased and he's talking about Muhammad sallallahu alayhi wa sallam. He's speaking about himself as the one who's dignified. He said soon enough us are going to Dr. Mohammed sallallahu alayhi wa sallam and the other deep bass people out of Medina. His own Son was so upset was the statement that his father may he stood right out on the outskirts of Medina, telling his father, you're not coming in. Today I am your father said you're not coming in Illa Allah karasuma except that you be given a permission by the messenger sallallahu alayhi wa sallam. So he goes back to his father to the Prophet of Allah and His Prophet of Allah. My father made a terrible statement. If anything is to
happen to him, I want to be in charge of it, meaning that if you think that he deserves to be killed, I want to do that.
The Prophet sallallahu alayhi wa sallam then, and listen to this. He said, I to read a new nurse, and the Mohammedan sallallahu alayhi wa sallam used to do us Harbor, some Allah Rasulullah.
He said, Wait a minute. Do you want people to talk and say that Muhammad sallallahu alayhi wasallam absolutely killed his companions and his disciples. You want people to say that about us? Is this the kind of advertisement that you want people to know about us? Is this the way that we're going to package Islam and deliver it to people that people are going to say, Muhammad sallallahu alayhi wa sallam is killing his own companions, he said, that cannot be. That cannot be, that will be a terrible advertisement for the deen of Allah. There will be a wicked way of packaging the teachings of Muhammad sallallahu alayhi wa sallam that people are going to be talking like that. He's talking
about the power of a ward.
The implications of people having the wrong impression, an erroneous perception of what Islam is all about. The people will actually say this. He's telling us that killing is wrong. But look at him. He calls himself a prophet of Allah, and he himself is killing the people around him. What would people say about this? Subhan Allah and these recent events that took place a few days back, you cannot help but say, do we really know what Islam is about?
Do we really know what the teachings are of Muhammad? sallallahu alayhi wasallam? How is it Islamic, that somebody will actually board the plane with the intent of killing innocent civilians?
What is so heroic about this? What is so brave about this? It is nothing but foolishness. And it is actually part of wickedness that we call such a thing to be an Islamic thing.
Now, please don't misunderstand. I share the grievances. I think that the greatest threat in the world is the American military machine. Will I believe this from the very bottom of my heart? The greatest threat in the world? Is the military machine in this country. That I don't doubt. But how do you go about addressing this issue? How do you go about fighting that Queen fight? What do we say about that?
And that is why Subhan Allah The beauty of this Deen is that it's the deal of truth.
When we Muslims, part of this thing is that it is the Dean of truth. One of the names of Allah of Allah is Allah,
that Allah subhanho wa Taala is the truth. And we as Muslims, we have to speak the truth, regardless who benefits and who it harms. Look into the Quran and see how the messengers of Allah addressed the social wickedness and the injustice that was taking place in their time. Sure, I need to sell them to people who are very aggressive. They're not fair in their business deals. They take advantage and they exploit and they marginalize the weak amongst them. He comes in he addresses this issue. He does not shy away from telling it like it is. You people are exploiting other people. And here I am to address that. But then Subhana Allah he tells them what ethical moral codes he's going to use in
addressing these issues. On a common item, income to Allah the unit in Nairobi was uneven Horace and Hashanah by the warmer UI to an ohana. Isla and Hakuna and in all
In the sledgehammer stopa, woman at ofili in the villa Alito, we're in a unique role my people
amongst the seven qualities, the seven water principles that he states, he said all my people, I wish not in opposition of what I tell you that I be caught being guilty of exactly this thing that I am forbidding you of doing,
I cannot be telling you do not exploit people, yet I am guilty of it.
I cannot be telling you do not marginalize do not take away what is rightfully belongs to other people, and I am guilty of taking it away from them, you will not find me guilty of this, what do I want, he says in return in the Islamist attack, I only seek to rectify or you only seek the betterment, I only seek the progress of those who are around me. But when I do it, I am not going to use the means that you are using.
Now we cannot really address say how many people are dying in Iraq. And many people are dying in Afghanistan. And the military industry in this country is definitely responsible for a great part of it.
But how does it help that we say that you are guilty guilty of killing innocent civilians? And we ourselves go around and kill innocent civilians to Why are you killing innocent civilians? Because you're killing innocent civilians? How stupid is that?
And then we say Oh, the Quran even said it An eye for an eye allow you to be lying. Yeah, but you have to think it is the eye of the perpetrator.
For the eyes of the innocent, not the eye of an innocent for the eye of the innocent, we do this and the whole world goes blind.
The whole world will go blind if this is the kind of mentality that we carry with us. It is the perpetrators are not other innocent civilians.
And as a result, what is happening as a result of this terrible advertisement and this terrible packaging that people are presenting about Islam
globally people hate us
what is the biggest problem in the world the Muslims
and locally here people despise us even more.
We just had a display down in Mission Viejo, you know, with the new year and it was the Rama bond time and it was hatched time. So they would ask people from different faith groups, you know, to put a display you know, let people know that you're there. And we put a nice display was verses from the universe's from Surah tel and in the Lucha mortar will add new and so new ether that unlock immense of justice, a lack of man's of goodness to the parents or lack of means of goodness to the poor and the needy, and the wayfarers and their relatives was beautiful. So what do we find last week, somebody comes and vandalizes that display of the Muslims using big paint and just paint all over
the place. And then they stick a paper wave saying no light house of Muslims in America.
It has gotten so bad that in Switzerland, they actually passed an amendment to the Constitution, saying that no more minerals for the Muslims. They needed 100,000 signatures, they got more than that. People are saying just don't give them Muslims anything.
Why is that? Because people look into our behavior and they say, Well, if this is what you want, if this is what your religion is, we don't want it around us. It's too terrible. It's too violent. It is too inhumane that somebody would actually bought a plane with the intent I want to bring everybody down will lie there is nothing heroic about this.
And was even more there is nothing Islamic about this.
Economy my ucv Ramadhan nasya Olia Eva, la, la, la, la, la la, la la, la la. He said, Oh, people, do not be responsible. Do not be guilty of making people hate a lot because of you.
Sometimes people look into religious people and saying, Is this what religiosity means? You know what, I'm just happy to where I am. I really don't care for Allah I don't care for it's not easy to skip that Islam and a lot of you just keep them away from me.
He said Do not be guilty of making people feel that way. Somehow listen to Ibrahim alayhis. Salaam Robinette
fitness and Lindsey Nakamoto or Allah don't make a trial a test for the disbelievers. Everyone can see your comments on this idea and he said Ibrahim alayhis salam is spring se or Allah, let not our condition make people not wanting to consider Islam because of who we are and where we are. The same praise is made by Ali Salam.
O Allah do not make us a trial do not make us a test for the oppressive people. Sometimes people see us and they say, you know what, I am really not happy with my own beliefs. But Islam is not an option for me. Had it been good, it would have done good to its people. And sometimes we Muslims like to say, You know what? Islam is good. But the Muslims are not, you know what, Judge Islam by how good it is. Don't judge Islam by what the Muslims do. This is like saying, the medication is really good, but the patient is not getting better.
How can you hold the medication good, if the patient is not getting better? No, no really will lie. The medication is good, while the patient is not getting better. So the same way that we say Islam is really good, but the Muslims are not. What good is it then? If it's not making people better, which not making them good people, then what good is it? Then what good is it?
So when we look into this, that is where Allah comes in, along Marina
the Messenger of Allah who pray and say, oh, Allah, show us the truth as the truth. Because sometimes the truth gets clouded,
said Oh Allah, I pray that you show me the truth as it is an all Allah, I pray that you grant me success in following the path of that truth.
Sometimes people say, Well, how can you be saying this man? Don't you see what is going on in Iraq? And what's going on in full screen? And what is good? Yes, I see it.
But it's killing innocent people. The answer to what is going on?
is killing innocent civilian people here going to stop the killing of innocent civilians over there. All you have to do is just turn on the radio, or the conservative horse shows, to see what people are saying nowadays about Sunday becoming so unbelievably blunt was their statements, waterboard all of them?
You know, kill them all, and God will sort them out. We don't know who is who. And now people are in favor, raise your profile, every Muslim, they look Middle Eastern. If they have a Muslim name, of course, do that to them. And then we can see but that's not an institution. They You know what? Yes, not all Muslims are terrorists. But every terrorists we catch is a Muslim.
And I'm not saying this to justify what is going on. Racial profiling is a crime.
It is not what civilized societies do. But by the end of the day, we're giving them the ammunition by what we do. So as Muslims, we do not approve, we do not condone of this type of behavior. And when we say we don't shy away from that this is not the deen of Allah. This is not the deen of Muhammad sallallahu alayhi wasallam. As we know, the killing the attempt to kill innocent civilians is not part of the teachings of the Messenger of Allah sallallahu alayhi wasallam we condone and remember when we we condemn it, and when we condemn such kind of behavior, it does not mean that we are negligent. We are heedless of what others are doing. But we have to do what tribe alayhis salaam
to an ohana for a llama and hockman We can never be guilty of that which we tell people Please don't do at that point. It is nothing but hypocrisy.
wa salatu salam ala rasulillah, Mustafa wylam and bsrem.
Just to give you an idea of how powerful advertising, packaging and marketing is
the ask people as to which animal insect anything you hate most what scares you most.
85% of the people said, We hate mice and rats that they're escaping. mice and rats. They say we hate most.
We have a very important question to ask. How come Mickey Mouse is the most famous personality in the world.
Serious if 85% of the people say that they hate mice and rats most Why is Mickey Mouse, the most famous personality on earth? Because somebody took that, packaged it and then presented it to us. In the packaging, Mickey Mouse looks so beautiful.
It looks so innocent, and very appealing using Mickey Mouse, every child will smile, even though we hate rats, and we hate mice, but we don't hate Mickey Mouse. Because Mickey Mouse is beautiful. Why is it What has changed? Somebody pre packaged and presented it to us?
Now Islam is this beautiful Deen. But it has to be packaged. And it has to be delivered. And it has to be given an advertisement that is befitting to its beauty. Who does this? Each and every single Muslim has to be in charge of the packaging. And the advertising of this Deen of Allah subhanho wa Taala. And that's why when we see people who look at us and say no, is this really what Islam says, I want to be part of this. People really say that Allah, sometimes you look into into how people come to Islam, because somebody gave Islam in a beautiful package. A sister came to our Masjid, wanting to become a Muslim. And I said, What was it about Islam that made you want to be a Muslim?
She said, Well, you know, I was the company decided that around the Christmas time, that they were going to give us a gift. And they had a list of the gifts that we can expect.
And you can get this and you can get that and there was this Muslim man going around saying, Man, I will take anything. I just don't want the champagne.
She said, I've never heard a man say that before. I don't want the champagne. She went to him and she said, Are you serious? everybody's asking him begging for the champagne. And you telling us that you don't want the champagne? said yes. I don't want the champagne. Why is that? I'm a Muslim. Muslims don't drink. So I come from a background where my father was alcoholic. My parents got divorced because of alcohol. There was a lot of domestic violence in our house because of alcohol. When I knew that there was a religion that actually four bits, alcohol. I said, I want to know more about this. That's beautiful. Is the packaging. I read yesterday or the day before that one out of
five people have every five people between the ages of 18 and 54 in Russia dies because of alcohol 48% of that country's population are alcoholics. Can you imagine people going there and saying, look, we're Muslims. We have the answer to the problem to the national epidemic that is going on immigration, that would be beautiful. But it all has to do with the way we package it and the way that we advertise and remember that this is everybody's responsibility in this. May Allah subhanho wa Taala Allah make us the best manifestation of our Deen where Allah Subhana Allah grant is good understanding of our Deen And may Allah subhanho wa Taala make our behavior a testament for our
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