The Asymmetric Dominance Effect E-Reminders

Abdurraheem Green

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Channel: Abdurraheem Green

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The speakers discuss the "monster bias" that occurs when people try to make decisions based on emotions and behavior. They suggest picking books from their shelf and emphasizing choosing options that make one look attractive and make one feel accepted. The speakers also discuss the "hamster bias" and the "hammist " effects of small things, including shaytan." They stress the importance of learning to think clearly and finding advice to avoid feeling stressed.

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Salam Alaikum brothers and sisters, welcome to another E reminder and Hamdulillah. Today Oh, we have a very interesting discussion that we're going to be talking about something very interesting that we're going to be talking about today, asymmetric dominance effect, what SubhanAllah? What is the asymmetric dominance effect? It's also known as the decoy bias. So as you know, brothers and sisters, I've been doing a lot of talks about, well, just about us human beings, and who we are. And because the more you know about yourself, the better it is. That's why I reckon it's out, it's so important to know yourself. And it's very interesting that modern psychology is uncovering lots of

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quirks about the way human beings think. And unfortunately, some of these things are being exploited. Many of these things are being exploited by corporations, by businesses, by politicians, by dictatorial regimes, and sometimes by well intentioned people, like scientists, and medics and the world of medicine, in order to hope, you know, make us make

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more beneficial choices. Last week, we talked about anchoring. How interesting was that? Anchoring, how some seemingly random numbers can affect how much you think something is worth how, how much you think something is worth.

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And but today, we're going to be talking about something that is very similar. So it's a sort of, it's almost almost in the same category. And this is the asymmetric dominance effect. And I guess it's similar in the sense that anchoring can be used by

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advertisers. In order to nudge us in a certain direction they use by as we identify, we talked about it, but for example, the use of donor cards, making it compulsory for people to you know, automatically your organs in this country, England, UK, your organs don't automatically can be not donated for use, unless you opt out of it.

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And that's all to do with anchoring. Right. So where do you anchor people's?

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You know, where do you where do you anchor their notions? And what are their basic ideas anchored in?

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And obviously, that is going to influence the way they think about things and the way they make decisions and the way they weigh things up. So asymmetric dominance effect is also as I said, it's called

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it's called decoy effect,

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is very interesting, because it's another type of nudging. So what is it? Let's talk about it. Let's let's talk about what is this asymmetric dominance effect?

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But okay, maybe before we talk about it, let's just have a reminder that I think a lot of us like to think that we are rational actors, we like to think that we we act rationally.

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But one of the interesting things that when you study things like for example, anchoring, and when you study things like asymmetrical dominance effects, or decoy effects, you'll find that in many decisions, we don't make rational decisions. We make impulsive decisions, sometimes we make decisions based on things we don't even know why. And it's really interesting, looking at the, the the decoy effect. This is what we're talking about today.

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It's very interesting when you look at it, that a lot of human beings when they're confronted with well, and there are so why did you make this decision?

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They will rationalize it, they will try to rationalize it. And what is interesting about this, is that we actually don't seem to care that much about the decisions we make, right?

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We care more about why we made those decisions. We actually care about why we made the decisions more than we care about the decisions themselves. And it looks like that's what we try to do. We always try to rationalize our decisions. It's interesting that if you study marketing, for example, you will find that it's well known in marketing, that people generally buy things emotionally, they buy into things emotionally, and then they rationalize it afterwards. A lot of the time out this * does

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Decisions are impulsive, they're emotional. They're not actually rational decisions. And it's afterwards after the, you know, the actual

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the decision has been made, then then that's the time that we actually try to rationalize our decisions and sort of make sense of them.

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So okay, let's now talk about what is this asymmetric dominance effect, or, as I keep mentioning, it's also called

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the decoy bias, right? So this because we're talking about these cognitive biases, or these ways in which we don't behave as rationally as we think our brain takes shortcuts, because as I keep on mentioning, our brain consumes a lot of energy. And so we have a lot of these shortcuts. And a lot of people, they are intuitive thinkers, they behave intuitively they go on their gut feeling. This is one of the areas where you really, it's you know, and there's nothing wrong with that, by the way, there's nothing particularly wrong with people who go by their gut feelings, it's just that sometimes those gut feelings are wrong. And sometimes they can be influenced in ways that we could

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possibly never imagine. And this is what is so fascinating about the asymmetric dominance effect. It's fascinating. Because most people when they are influenced by it, they don't realize what's going on. And here's the interesting thing, even more interesting is even when you know about it, so even after you've listened to this talk today, and I've told you about the asymmetric dominance effect, you will probably still make decisions, being influenced by it and not even realize it, I am going to mention some ways at the end in which you can avoid being manipulated by this effect, okay. But it's very subtle, and it acts upon us in a way that we don't even realize in in a sense, that's

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why it's so powerful. And it's also that's why it's so dangerous. So let me basically describe what it is right? Or how it came about. So what what they found out was that generally, when human beings are presented with two choices,

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we what we the first thing we tend to do, is because we live very busy lives, and it's very interesting, by the way, that this whole topic is actually linked up with many, many other topics that we have either discussed, or inshallah we will discuss in the future.

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But it's linked to, it's connected to what is called Choice paralysis, right? Choice paralysis, okay. So one of the things that we find in our very, very busy world, we are very disconnected to stress as well is connect because the two things are connected, right? We want to make the right decisions. And we find that when we are in a scenario where we are presented with a lot of information, or when making a decision, this, by the way, could be any decision. And I'm going to mention some very interesting things about dating and marriage to do with this effect. Yeah. So you gotta let you gotta pay attention to this, right?

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When people are presented with choices, especially if those choices are complex, and they have very many variables, what we tend to do is we like to tend to simplify those choices, most of us, we can't keep we can't cope with all of these different variables is very difficult, difficult for us to sort through them. So even when we simplify our choices, if we have multiple choices between many different things,

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obviously, it's very difficult for us, and that creates anxiety, it creates stress. And sometimes people if you're presented with too many choices, you actually, you almost can't make a decision.

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And this is why, you know, in a sense, this asymmetrical dominance effect, or a decoy bias is very insidious. Because it manipulates that moment of stress, it manipulates the fact that we are busy, we have a lot to do. We feel paralyzed by our choices. And at this time, this little subtle thing is introduced to manipulate us in order to make a choice that by and large generally benefits a corporation or a fast food company, or and unfortunately, a lot of the time it influences to make really negative bad choices.

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And it's all about people who want to make money and they use this bias or they use this this cognitive bias within us to exploit us. This is a thing that I'm sort of bringing on from last week. Last week I talked about a book called Brandwatch

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I'm not necessarily necessarily saying you need to read it in Sharla. What I hope to do in the future is to start picking some books from my shelf. And I will sort of do a summary of them maybe in one talk or two talks, and you know, pick out the really, really beneficial stuff. So in Sharla, you don't have to read it. Oh, I'll, you know, talk about it. But I'm just mentioning that book is that's a book I read. And it's all about how we are exploited how marketers exploit us. And they use the psychological tricks to make us to get us to do what we want. And half the time we don't even know that we're doing we don't even know that we're being exploited. We don't even know when they

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don't We don't even know we're being manipulated. And of course from I guess from the point of view of a marketeer, that's the best, right, that's the best way is that, you know, you influence a person to make a choice, and they don't even realize they think the crazy thing is, is that even when

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you find out about it, you'll still rationalize it, you'll still, in fact, this is the crazy thing about asymmetrical dominance effects. The crazy thing is, it gives us a reason to justify why we made a choice. That's one of the reasons it's so powerful, because as I said before, right, we want to justify our decisions, we want to feel that we made the right decision. And this asymmetrical dominance effect, it, it gives us the excuse to make what we think is the right decision. So what is it? Okay, so imagine that you've been a very simple thing, you go to the cinema, right? You go to the movies, and your your or you go to a fast food joint. Okay, and you are offered three, or you go

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to go a go to a coffee shop. Yeah. And you're offered and this is your you observe this now, like I said last week, I said to you see if you can observe anchoring happening around you. Let's see if this week, you can see how many times someone is using the asymmetrical dominance effect to exploit you. And to make you make a decision, see if you can spot it in Sharla. So you go to the cinema, you go to the movie, the basic thing is you're offered three choices. And generally it's interesting that this seems to work with three choices, it seems to work with, really, there are actually two choices. One of these choices of the three, there are two real choices, one of them is a decoy, that

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choice is there not because they want you or think that you are actually going to choose that thing. In fact,

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it would really be silly for you almost to choose that thing. And that's the whole point. That's the whole point of the decoy right. But what it does, is it makes the more expensive option, which is the one they want you to buy look more attractive, as compared to other options. So for example, you may have a small coffee. Yeah, for $5. Right? And you have a large coffee. Yeah, for $7.50. Right. So that's quite maybe relatively now when it comes to coffee, that's relatively easy. You know, you know, whether you want a large coffee, or you want a small coffee, not a difficult decision, it becomes a bit more complex when you add more variables, right? So if you want to say you want to buy

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a computer, right, one computer has you want to buy a laptop, one computer has

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this amount of memory, yeah, say like a gigabyte of memory, and the battery lasts 12 hours. Maybe the other computer, right? It has like half a gigabyte of memory, you know, the battery still last 12 hours, or maybe the battery lasts six hours. And the memory is one gigabyte. The point being is you have different variables, something somewhere you're going to have to make some choice, you have to make some compromise, and that is reflected in the price. Or maybe the price may be even similar, right? You're going to have to decide, do I want longer battery life? Or do I want a bigger hard disk? Which one is important to me? Again, easy for you to make the decision. One of those two may

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be more expensive, slightly more expensive, or quite a lot more expensive, expensive. The point of the decoy is to get you and influence you to make it look like the more expensive option is a no brainer. Yeah. So say for example, in disk in the case of the computer, someone is offering you 12 hour battery life plus when one gigabyte of memory like so it's got the long battery life and it's got the large memory. Yeah, but of course it's more expensive. So what did they do? They put a decoy right? The decoy is similar to the more expensive one. It's similar but not quite as good. It's not quite as good. So let's say the battery

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Life will last say, you know, eight hours. And you know, let's say that it's, you know, just over half a gigabyte of memory or something like that. And the price will be almost the same as the more expensive one. So you'll say, well, that's no no brainer. Of course, I'm going to buy the more expensive one, because that one that's in the middle, right? It's not really in the middle. It's actually not really in the middle at all. But it looks like it is it looks like Well, that's ridiculous. Why would I want? No, I'm gonna go for that slightly more expensive one. This, by the way, is another bias, it's playing on another cognitive bias that we have, which again, is not

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necessarily a bad thing. Generally, generally, we actually prefer human beings quality, like high quality of a high price, generally, we're most of us are ready to pay a bit more for something, or even a lot more for something that has really good quality. It's exploiting this as well, right? That it's going to appeal to our, you know, our, our desire to have more, to have better quality to have more of the things that we want. Do you get the idea of the decoy with the coffee to go back to the coffee? I guess that's a more simple example. We had two coffees. Yeah. One for $5. Yeah, the other for $7.50. Right. Probably a very simple decision. But when they put in the decoy, and the

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decoy is the medium sized coffee, but guess what, what is the price? Do you think of the medium sized coffee, the medium sized coffee is going to cost like

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$7. So you think Wait a minute,

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between the medium coffee and the large coffee as 50 cents 50 P whatever it may be 50 Pence for whatever 50 rupees, or whatever right doesn't matter. You immediately your mind is thinking that means that a big coffee is a real bargain. That's look how much I'm getting for just a little bit more. So it attracts you and moves you towards the big coffee. And this is what is happening, this is what has been done to us, you can probably see this happening all around you all the time. You see adverts on the computer, when you go to fast food, restaurants and a lot of the time, it's what it's doing. They are they are using this

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decoy bias, this asymmetric dominance effect. Unfortunately, to make us spend money on stuff that we don't need, often stuff that is harmful for us, often stuff that is not beneficial for us at all. Okay.

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And that is, that's not a good thing. You shouldn't want to be manipulated like that.

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And I want to talk about as well, how shaytan uses the asymmetrical dominance effect, to lead us astray. Because it's not just corporations and greedy business people, although they're all in the same party, because the Prophet salallahu and he was still upset the marketplace is we ship time flies his flag, that's where he flies his flag is where people get greedy, and people start abusing each other, and they start misusing each other. And they will do all sorts of haram things in order to make more money. This is very, very sad. Yeah. But this is unfortunately how most human beings are. And your job really is to wake up and get real. And be aware of these things and understand

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what's going on and be aware of how you're being manipulated, and try not to let yourself be manipulated. I think that's a good thing that you should try and accomplish their brothers and sisters, right. So I think you I hope that you've got an idea of the asymmetrical dominance effect or the decoy bias, I hope you've had got an idea of how it works. I'm sure now that I've explained it to you, right, you will see it all over the place.

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And I want to mention a few places that you might be surprised that it happens. Now I was going to say I was going to talk about marriage and dating. Now obviously, in Islam.

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We really shouldn't have a dating culture.

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I say really shouldn't like I am not quite sure about it. And I'll be honest, I understand that in the West is very problematic, very hard for people to get married that traditional avenues for people to be, you know, uh, you know, matchmade and stuff that just almost don't exist. So, I'm not, you know, I'm not blind to the fact that, you know, people really need to get married, and it's very, very challenging. And the reality is there is some sort of dating, you know, culture, some sort of dating culture. I'm not saying it's halal. I don't think it you know, we should encourage it at all, but it's the reality. Yeah, certainly. Anyway, Muslims need to get married, right. And so

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whether you're there

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There's Muslim dating culture when you're in that culture or whether it's, you know, a more traditional way of getting married.

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And obviously, amongst the non Muslims, they have a much more way much more, you know, liberal and free dating, you know, dating culture.

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How can the asymmetrical dominance affect all or decoy decoy effect, decoy bias happened in dating? Well, it's actually, you know,

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you probably find that people are doing it. And they may not even know but, you know, it's, it's interesting that we pick up on these things. So for example, what a person may do if a person is trying to get dated trying to get married, trying to pick up a partner, yeah, okay. What they may do is bring along someone with them. This could happen with men or women bring along someone with them, who looks similar to them, but it's not as attractive as them. Guess what that does? Yeah. Guess what that does? Again, what you have, you have choice paralysis you have so Tinder you have not I've never looked at Tinder. By the way, I bet I know about it, because I read about it. Right? Tinder?

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You know, you're flicking through all these pictures? I mean, there's so many other apps as well. Right? So all of this, you know, choice paralysis, there's so much choice out there, it seems right. So there are ways that you can be manipulated. So like I said, if there's someone

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who is, you know, going along, looking for a date that brings someone with them, who is looks similar to them, but is not as attractive? What does that do that has the effect of making that individual look much more appealing? In the eyes of a, you know, selective partner? So like I said, this could be misused in marriage. I say misuse brothers and sisters, because it's not part of our deen, as I mentioned last week, to be deceptive to manipulate people to deceive people, certainly not on something like this. Yes, you may, maybe maybe you could use it in order to influence people to do something good. That is a ethical discussion. But you know, and we could have that discussion.

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But at the end of the day, really, we shouldn't be manipulating people unnecessarily, certainly not in something like marriage, but I'm just giving you an example. The other time that this asymmetrical dominance effect can be used has been used as in politics. So for example, you have a group of candidates. So sometimes you have again, you have two candidates that are very similar, but one candidate is, you know, is very similar to the the two candidates are very much the same. But the other one is purposefully, how can you say overboard purposefully exaggerating purpose really, in other words, in some way, shape, or form they make themselves look unattractive? And I don't

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necessarily mean physically, I mean, in respect to the things they are saying and the policies that they have, and what they what that often can do. Or maybe they may be an independent. And generally, let's say people, it depends on the culture depends on what political system, people are not going to generally support. And it depends like in America, people generally know, as far as I know, very rarely, if ever, have elected an independent president from an independent party. Whereas in France, from what I understand, like a lot of them are independent, and then attach themselves to a party afterwards, right? They may not necessarily be or come from the rank and file of a particular party.

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So it depends on the culture, but it doesn't matter, right? Because often what it does, is it just has the effect of us driving us towards another candidate who begins to look more attractive than they normally would if that other similar candidate wasn't there.

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It's this is used to exploit us This is used to mislead us. Okay.

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Yeah, so I mean, those are a few ways. Now, I did say that. How does shaytaan use the asymmetrical dominance effect? To mislead us? He does. And he does this through something in Islam called beta. Right. Now, beta, right? Really, when you think about what I've been talking about,

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and then you think about what is beta, then you realize that actually in reality, this is a very, very similar thing, because what is a bit by definition, a bitter or in the religion? Right? I mean, a religious innovation. These are the things that the Prophet sallallahu alayhi wa sallam condemned

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He condemned them very, very strongly. The Prophet many times condemned innovations. Yeah.

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In in very, very harsh terms the Prophet sallallahu alayhi wa sallam condemned innovations, condemned innovators and warned us many times against the evils of innovations and warned us warned us against it and to be aware of them, right. In many different durations. Yeah. So for example,

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one day the Prophet sallallahu alayhi wa sallam was giving a sermon, and one of the companions said or lot, or messenger of Allah,

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it seems like this is a Farewell Sermon, so advise us and, and so the Prophet sallallahu alayhi wa sallam, he said, that, I advise you to feel Allah, to be mindful of Allah, have Taqwa of Allah, and to hear and obey your emir, even if he is an Abba, simian slave, and the Prophet said after me, you will see great, different great.

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So he said, So clean to my sunnah, and the Sunnah of the Holy Father are shedding the rightly guided successes, and bite it with your teeth. And beware of the bitter app, beware of the new things in the religion, because every bidder is misguidance. And every guidance says in the fire, indeed, the Prophet sallallahu alayhi wa sallam, you know, when he used to begin speeches, often many times he would begin with this what's called the hospital Hajah. And in Alhamdulillah, with the Hornstein on a stock thrown out below him in Schoharie, and fusina. Women say Marlena, yet de la Hofer made the level from a for men within the union follow her online.

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Halo heretic Tableau, where Hayden had the heavy Mohammedan summer law where it was sort of a shadow more about how Wakulla marketed in beta were called Data art in the law, I would call it the not. So the best speech is the book of Allah. And the best way is to sorry, I had to say, oh, cuz it's one of those things. If you don't say from the beginning, it's like, hard for me to say it from the middle. So yes, the best speeches, the book of Allah, and the best way is the way of Mohammed and the worst thing in the religion.

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Or the newly invented matters, because every newly invented better, meaning a newly invented matter in the religion, everything that is introduced into the religion, it doesn't mean, you know, phones and planes and trains and aeroplanes. And these are dunya innovations, yet, it's not a problem with that there's not a problem with things. It's when we bring new things into the religion, when we change the religion, when we begin to think of what now the nature of vidaa is that it is similar. It looks like when you look at it, it looks like it's something from Islam. It looks like it's some acts of worship. This is why it's so insidious. And this is how she can't leads us astray is how she

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can't let the first human beings away from towhee. to shirk.

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Yeah, in basically that a symmetrical dominance effect, that subtle things that they didn't notice. So when, for example, there pious people die, there were three or four very pious people amongst these were the people I've known before. No, okay. So maybe Allahu Allah, some of the earliest humans,

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for pious people died in the pupil became very sad. And when shaytan saw this, he came to them. And so many things we could say about this. Yeah, that people have knowledge had left them people of piety left them, it means that people were open now. They were open to being attacked. And, and shaytaan use their love. Right? Or something good. You see, this is another thing is the same thing. In reality, politicians, they exploit us very often we are exploited through our love of something good. Yeah. Through our love for security, right? Even our concern for our fellow human beings, these things are unfortunately can be used to exploit us and mislead us. Right? So shaytaan he used

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people's love for goodness. And he said to them, he suggested to them, Why didn't you make statues and pictures of these pious people? So that and put them in your places of gathering. So that when you see them, you will remember Allah more?

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You see? So he was offering them something that you know, it seems good. It seems like it's something that is encouraging you to worship Allah, and what possibly could be wrong with something that is encouraging you to worship Allah. Right? Well, the thing is, sometimes you don't know until many many years or even generations after because that's what happened. When

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these generations passed away and other generations came. And they were not so pious and they had fallen into sin, then this has a whole load of consequences, right? A bit like decision paralysis, you know, sin can paralyze you in a similar way, it makes you doubt, you know that Allah will listen to you that he will respond to your do ask, because that's maybe that is one of the consequences of sins, and then you begin to fall into despair, right? And you begin to maybe doubt the Mercy of Allah. And so this is when these people are in this state shaytan comes to them. And he says, you know why your ancestors built these statues and images, so that in your times of distress, you could

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use them as intercessors? Between between you and Allah? All right. So this is when they would pray to the statues, thinking that the statues who represented these pious people would be a means of intercession. That is, if those pious people would take that to us to Allah. And this is how they began to make dua to our than Allah, which, of course, is shook. And it just goes to show that, how shaytaan manipulates how shaytaan misleads us, right. That is the nature of Bidda. The nature of Bidda is that it looks like something that is from Islam. Yeah, it looks like something from the Sharia. But in reality, when you look at it, you find this was not something that was practiced by

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the Prophet sallallahu, alayhi wasallam, or his companions, or the early Muslims, for example, right? And maybe it's not something you will always find perhaps some scholar here or some scholar there who's, you know, said it's okay or some aspect of it is okay. Yeah, for sure. You may find something like that, right. But in reality, when you look at it, you realize this was not something that was done by the prophet and his companions. As I said, In the beginning, we mentioned not in the beginning, but the beginning of this section. The Prophet sallallahu alayhi wa sallam said, After me, you will see great activity, if so cling to my son and the Sunnah of the Holy Father, I

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should eat and bite it with your teeth. Right? So I, you know, this is a complicated subject, in the sense that, of course, there are things that are considered part of the deen today, right?

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That were not done by the prophet and the Companions, right? And that very few people would have disagreed, for example, that, you know, the books of Hadith, for example, are not part of our deen, of course they are. But this is a slightly different subject, because there's some things that they are done by necessity. In other words, they're they are essential in preserving the, the, you know, the foundational aspects of our religion. So for example, books of Arabic grammar, the books of Hadith, even though even the compilation of the Quran was not done in the time of the Prophet salallahu Alaihe Salam. But these were done, you can say there was like a consensus, and there was a

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clear need and a clear justification. And that need and justification. It didn't exist in the time of the Prophet sallallahu, alayhi wasallam, for example. Anyway, I don't want to get into this subject too much to discuss the whole topic of Buddha, what is good and what is not better. That's not my point. My main point is how shaytaan he manipulates us psychologically, he uses our psychological weaknesses, he will use our cognitive biases in order to take us away from the truth. This is another reason why we need to be aware of these things. And we need to learn to think very clearly, and we need to understand what motivates us what makes us do what we do. Anyway, I'm going

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to finish now with a few, just a few points. How can you avoid the asymmetrical dominance effect? How can you avoid being exploited through this decoy bias? This is very interesting. I think it's always good to sort of end on a positive note. And I think there are things that you can do in order to avoid it. So one of the things you can do, for example, is be very clear about what you want. Right? Just if you want a small coffee, you want a small coffee, if you want a medium coffee, okay, it may be you know, it's still 50 You know, 50 P more of 50 cents, 50 cents of less than a large coffee, by the way that accumulates if you're if you're doing that every day, and you're spending 50

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P every day or maybe two or three

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Three times a day, you know, some people drink that much coffee, right? That adds up to a lot of money. Over time it lands, it absorbs a lot of money. If that's extra sugar, extra fries, extra popcorn that you're putting away, that's a lot more calories that you're putting on these things have accumulative dangerous effects, right? So don't think of it. Yeah, like it's nothing? No, right? If you want a medium coffee, have a medium coffee, if you are decide in advance, right? So make a clear and firm decision. You know, that's what I'm having. That's what I'm going to limit myself to. Right. So that's one thing that you can do in order to and the other thing is just take

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the time yet, okay, it is stressful. You do have many variables, right? Our computer has so many different things. Yeah, it has its RAM, it has its, you know, has its hard disk or SSD, SSD drive, whatever they call it these days, you have the different types of,

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you know, speeds, the different types of chips, you know, you have the different screens with a different there's a lot going on, right? And just in a computer, right? But again, just take the time, get some advice, right? Think about what your needs are, what do you need, get some advice, someone can tell you, that's the best thing and then just go for the option, right? That fits your needs. And don't be tempted to go beyond it to get if you don't need 20 gigabytes of RAM, don't be tempted to buy a computer, just because Oh, it's 500 you know, pounds more like, you know, I'm spending 3000 Why not spend? Why, like if you know what your needs are stick to your needs, you can

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spend that 500 pounds on something else, right? This is part of the problem brothers and sisters, we shouldn't allow ourselves to be exploited. Right. And I guess a part of it is being maybe a little bit casual

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about how we spend our money

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and not really thinking about it. And that's how a lot you know, I happen to know that some of the things that we think about as being nothing in terms of money, monetary terms,

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we could we could pay for a dye in Africa for a whole year. Seriously, like that. The money you save on a big coffee versus have a medium coffee, just the difference between the two things. Every month, if you have a two coffees a day, that difference between this and that, if you saved it would be enough to support someone to give dower in Africa who may bring three four or five 600 people on his or her own to Islam. Subhanallah don't think these things are small. Remember brothers and sisters? Yeah. Remember that Allah is going to ask us Yeah, the two feet of the son of Adam will not move from their place in front of the Lord until they're asked about five. So your life and what you

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did with it your youth or your health and how you spent it cared for it. Yeah, your money, how you earned it and how you spent it. So you will be asked about how you spent your money and finally, your knowledge and how you acted upon it. Today, you learn a little bit of knowledge and hamdulillah Why don't you see this week where you can spot the asymmetrical dominance effect or the decoy bias taking place and things around you. Right I remember last week almost straight away. When I was talking about anchoring I can't remember what it was but literally I think within two hours I have found some examples of that happening to me you know as I was like browsing the internet or whatever

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so why don't you let me know as well in Sharla you can always leave me a message on my YouTube page if you're watching this on YouTube or message me and let me know it'd be really interesting to hear from you on stream Islam you can leave it there if that's where you're listening and let us know inshallah they will pass these things on to me this little nuggets, it would just be great to have that conversation. Again brothers and sisters you know, if you liked this video, don't forget to like it. Don't forget to share it. Because sharing is caring and who knows who may benefit from this. Until next time brothers and sisters. Thanks for tuning in. May Allah bless you for listening.

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They'll increase you and goodness in this life in the next Salam Alaikum Warahmatullahi Wabarakatuh