Naima B. Robert – Advise for Muslim Writers Motivational Talks

Naima B. Robert
AI: Summary ©
The speaker advises on the ideal launch period for Amplify, emphasizing the importance of precommercialization and building a trust with the audience before the book launches. They suggest a 3-month period for the book's 3-month launch and a complete audiobook for children's books, emphasizing the importance of precommercialization and building a network to build a audience. The speaker also emphasizes the importance of researching and finding the right people to use in the community, as well as building a network and working towards a successful launch. They end by asking for takeaways and inviting those who are not already part of their program to join their Facebook group.
AI: Transcript ©
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I

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am so, so excited

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to be able to welcome all of you

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to our Amplify call.

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Amplify

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is the author

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mastermind that I and my team my team

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and I run,

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especially for authors

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of all genres,

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fiction, nonfiction, and children's books and poetry and

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memoir,

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who want to build their author brand

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and want to learn more about how to

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be a successful author. Because being a successful

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author is so much more than writing an

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amazing book. Those of you who have written

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an amazing book and have seen 0 sales,

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y'all know what I'm talking about. So

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Amplify

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is the group that we run. It's a

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membership based group where we train.

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We train our authors

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to understand what is required from them as

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authors,

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as people who are carrying their message and

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are responsible for building an audience. We train

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them. We show them how to do it.

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We support them in their efforts. And the

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ladies who write their books with me, they

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automatically go into Amplify, so I get to

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help them with their book launches, etcetera. So

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with that being said, we're gonna have a

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q and a today. Right? And we've opened

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it out to the community so that people,

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Insha'Allah, can get their questions answered and hopefully

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get some benefit from this session. So

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I have some questions already from,

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from the ladies in the group. If you

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have any questions, p please feel free to

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post them. I'm here to have my brain

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picked right now. Okay? So that means that

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you get to ask me any question that

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you have about

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writing,

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but more importantly than writing,

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in Amplify,

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we talk about the post writing process. Right?

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So after your editing, we're talking about publishing.

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We're talking about promotion. We're talking about, you

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know, book launches. We're talking about networking. We

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talk how to make those sales. Okay? So

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that's what we talk about in Amplify. Because

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it it makes sense, right, to amplify your

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message. So,

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let me take this question first inshallah.

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What is the ideal

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launch period?

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Amazing question.

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The ideal launch period depends on 2 things.

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It depends on

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who you are as an author

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in terms of how much of an audience

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you already have,

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how big of a network you already have,

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and

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the the size of launch that you want

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to do. Right? How many copies you'd like

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to sell. So let me give everybody a

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little bit of perspective here.

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Statistically,

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the average self published book will sell

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up to about 250

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copies in its life time. K?

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I'm gonna say that again.

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The average self published book sells about

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250 books in its lifetime.

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Okay? So that's on average.

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Some will sell much fewer, some will sell

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sell much more, but on average, that's what

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people are expecting.

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Now I would say that that is

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for authors

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that don't understand anything about building an audience,

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haven't put the work in to build an

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audience, haven't put the time and effort into

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preparing for a launch.

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And, really, they've just kind of put their

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book up there. They've posted on social media

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a few times. They've told family and friends,

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and they're hoping that everybody's gonna want to

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rush to buy their book.

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That's not how it works.

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So

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if you have already got a fantastic network,

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whether it's online or offline,

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whether it's individuals

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or families or communities or a masjid or

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organizations,

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charities, businesses.

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Right?

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You know, networking groups, associations

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that you belong to. The more

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the the the better networked you are, obviously,

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the more people you can bring in to

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help you to make your book launch a

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success. Right? And when I say success, what

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do we want? We want people, a, buying

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the

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book, b, reading the book, and, c,

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reviewing

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the book and recommending

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it.

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What did I say? Buying,

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reading,

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reviewing, and recommending. Okay? That's what we want

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people to do. That is how a book

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picks up steam. That's how it becomes part

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of the conversation.

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That is how your book makes an impact.

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So if you're well connected,

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you may take a 3 month launch period.

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Right? And that is basically from when you

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first start telling people that, hey, guys. I'm

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writing a book. Or or hey, guys. My

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book is coming out on this date. We

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want a 3 months I call it a,

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like, a

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a runway.

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Right? Because just like an airplane

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can't go from standing still

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to up in the air. It needs a

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runway. Okay? Now the more powerful and this

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is my metaphor that I'm completely messing up.

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Mixing up, making up, if it doesn't make

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sense, then just forgive me, but I'm just

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gonna go with it anyway. Alright?

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If you have a really powerful engine,

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you may not need as long of a

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runway. Right? So if you're really well connected,

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if you know loads of people, if you

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have a podcast already,

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if you have a hot YouTube channel, if

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you've got tons of followers on Instagram, right,

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if you've got a massive mailing list, you

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may not need as long of a runway,

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but I still recommend 3 months to give

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yourself time to get all the moving parts

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in place

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to have that bestseller launch that we like

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to have. Okay?

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Now if you don't have that, you need

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to give yourself time to build

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that. Now it may not be as huge

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as the ones who already have it, but

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you definitely can do better than just posting

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on Instagram and just letting your family and

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friends know. So I always recommend my clients

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give themselves 6 months

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to build their audience,

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right, to find their people,

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to connect with their people, to

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create

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trust and respect with their people, meaning the

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people who,

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are your potential readers, right, Your audience.

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Give yourself 6 months because we teach,

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in Amplify, there is actually a step by

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step launch guide.

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And there are quite a few moving parts

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inside that launch guide. Right? Those of you

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in Amplify, you know. I hope that those

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of you in Amplify have actually

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been into Amplify and watched all the videos

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and made your notes. We had a fantastic

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conversation with,

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with, Alia Umrayan, and she showed us her

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launch book. And it was literally a notebook

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full of her notes

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that she took when she watched the Amplify

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videos,

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the work

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sheets that we gave in Amplify, the exercises

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that we gave you know, give you to

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do in Amplify, she amplified, she had literally

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a whole notebook full of her plans for

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her launch. And

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she had a fantastically successful launch, Amazon bestseller

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right away. And after I think a week

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or two after, it was on the Sunday

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Times bestseller list. So this stuff works,

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but you need to give yourself time.

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So the quick answer to your question, which

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is an amazing question, was 3 months, if

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you're already really well networked,

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6 months, if you're more or less building

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from a small base and need to some

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time to be able to to build up

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your your network.

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And what is a network?

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A network is people who are your potential

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buyers, k, your potential readers,

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or people who

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know your potential readers. Right? People who have

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their own audience,

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who have the love and the trust and

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respect of your potential readers. Right? So one

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of the things we do in Amplify

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is we ask you to look at who

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out there

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is already speaking to your ideal leader,

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who is already speaking to them, who is

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already serving them, Right? Who is already connected

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with them? Who is currently talking about what

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your book is about?

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Can we

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link up? Can we

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have something for mutual benefit? You know? Can

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we build a relationship there? Because that person

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is going to be one of your biggest

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megaphones. You're going to pass the information to

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that person,

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and then that person is going to broadcast

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it to their thousands of followers, thousands of

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fans, etcetera.

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Okay? So that's my answer to the question

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about how long should you give yourself prelaunch.

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K? Now one of the things that we

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teach in Amplify

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is the pre launch offer.

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K? The pre launch offer

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is

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an incentive

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to get people

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to purchase your book in advance

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before it goes live.

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K? I'll say that again if you're taking

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notes, which I hope you are because there's

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a lot.

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The prelaunch

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offer is an incentive

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for those of incentive that you offer

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to get people to

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purchase your book in advance.

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Okay? Now the prelaunch offer, guys, it needs

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to be juicy. K? It needs to be

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a good offer.

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It's not really

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best practice

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to simply ask people preorder my book, guys.

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Right? What are you offering them

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as a thank you for ordering in advance?

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So within the program, you guys, if you've

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been through this site this part of the

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program, you'll see how we build out our

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prelaunch offers. And it basically needs to be

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an irresistible offer. Either that you've severely discounted

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the book. You can do that.

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You'll see that people will sometimes put their

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book for, you know, £0

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or $0 on Kindle.

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But

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slightly better than that is to offer more

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value. Right? Can you offer a,

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you know, an audio version, for example, of

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your of your book or, you know, a

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a a bonus chapter?

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Can you offer a course that goes along

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with your book that when they preorder, they

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get that? Can they get exclusive access to

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to you? You know, can they have an

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exclusive launch event with with you and your

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people? Right?

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What how can you

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make preordering the book

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a no brainer?

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Offers that go away once the book is

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launched.

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Book you know, goods that or services that

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are of tangible value. Right? That this is

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actually really good. So, for example,

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you have a book that's going out

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about marketing to Muslims. For example, one of

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my clients, recently launched a book on marketing

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to Muslims.

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And as a prelaunch, the

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author was was was you know, we were

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talking about offering

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you his course. Right? His course is on

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marketing.

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And when you preorder the book, you get

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priority access to the course, right, free of

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charge. Of course, people are like, oh my

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goodness. All I have to do is order

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this book to get onto the course? Yeah.

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I'm doing that. So

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you wanna be thinking of the prelaunch

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period to build your audience, but also to

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get people

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preordering. And when we say preordering, we mean

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on Amazon

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where they will put their order in. And

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then the day that the book goes live,

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all those preorders

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are then fulfilled,

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and the, your your book's gonna go up

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in the charts because you already had

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15,

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20, 30, 50, a 100 people already had

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basically opted in for your book. So that's

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how you get up onto the hot new

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releases on Amazon, how you get to the

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best seller list on Amazon. K? So

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that is the answer on the preorders, right,

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and the prelaunch. Now

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one of my clients, sis, you asked how

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long before launch should we run the pre

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order offer? And I think, again, this does

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depend on your audience size.

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Okay? I would give it a month. I

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would give it a month,

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of, like, pushing, basically,

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but only do that once you've done the

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work to build your audience.

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And please don't rush to to publish, guys.

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Okay?

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Please don't rush to publish. It's it's not

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worth it. Right? If your illustrations are not

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done yet, if you're looking at a picture

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book and you don't have a front cover,

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you're not ready to start offering a preorder,

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you know, to putting a preorder page up.

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You're just not ready for that. K? So,

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just take your time. Pace yourself.

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Everyone is running their own race. Okay? So

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look at where you are in the process

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and look at how long you'll need to

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build a decent sized

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network,

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and then look at,

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you know, working out how long you're going

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to do in prelaunch

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and then plan your launch date accordingly.

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K? Oh, that's helpful, Insha'Allah.

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Definitely, you need a front cover if you're

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doing a picture book because you can't advertise

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something that people can't see. No one is

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gonna do anything, and no one's gonna take

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action.

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Fantastic question that came in. What incentives can

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we offer for a children's book? Well,

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look thinking outside the box, a few easy

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options is, like, coloring pages or, like, a

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coloring book

00:13:14 --> 00:13:17

made from the illustrations in your book, and

00:13:17 --> 00:13:19

there's lots of illustrators that will happily do

00:13:19 --> 00:13:22

that. Sister Sajidah, who does the children's book

00:13:22 --> 00:13:23

course with me, she's done that for most

00:13:23 --> 00:13:25

of her books. So coloring pages,

00:13:26 --> 00:13:28

you know, an extra, like, a 3 part

00:13:28 --> 00:13:30

video series for parents,

00:13:30 --> 00:13:32

maybe, like, you know, a a reading or,

00:13:32 --> 00:13:35

you know, a nicely made video, for example.

00:13:35 --> 00:13:37

These are some of the things that you

00:13:37 --> 00:13:38

could potentially offer.

00:13:39 --> 00:13:40

Children's books,

00:13:40 --> 00:13:42

Yannie, is is not as, like,

00:13:44 --> 00:13:47

hard to hard to explain. It's the preordering

00:13:47 --> 00:13:50

on children's books is more getting people excited

00:13:50 --> 00:13:52

about the book and then just encouraging them

00:13:52 --> 00:13:54

to order before the launch date because on

00:13:54 --> 00:13:56

the launch date, something is happening and maybe

00:13:56 --> 00:13:58

they're gonna be involved or their kids are

00:13:58 --> 00:14:00

gonna be involved, etcetera. Okay? So I hope

00:14:00 --> 00:14:02

that answers that question, inshallah.

00:14:03 --> 00:14:05

Right. Next question I have

00:14:05 --> 00:14:06

is,

00:14:07 --> 00:14:09

should my audiobook be the full thing or

00:14:09 --> 00:14:11

a juicy excerpt?

00:14:11 --> 00:14:13

If you're looking at a children's book, I

00:14:13 --> 00:14:15

would offer the audio as,

00:14:15 --> 00:14:18

like, the the full thing. Because children's books

00:14:18 --> 00:14:19

are very short, they're gonna be about a

00:14:19 --> 00:14:21

1000 words or less, and I think it's

00:14:21 --> 00:14:23

worth having the full thing.

00:14:24 --> 00:14:24

And

00:14:25 --> 00:14:27

you can have that as a video where

00:14:27 --> 00:14:30

they're going through the, through the illustrations with

00:14:30 --> 00:14:31

your voice on top.

00:14:32 --> 00:14:33

And I think that's what works well for

00:14:33 --> 00:14:34

kids.

00:14:34 --> 00:14:37

Okay? That's that's much, much better, to to

00:14:37 --> 00:14:39

do that for kids than just the audio

00:14:39 --> 00:14:41

because unless it's going to be on, you

00:14:41 --> 00:14:43

know, audible or something like that.

00:14:43 --> 00:14:45

But kids are not really just listening nowadays.

00:14:45 --> 00:14:47

They like to listen and watch.

00:14:48 --> 00:14:51

Fantastic question here. Can we, offer bundle offers?

00:14:51 --> 00:14:53

You absolutely can as long as you are

00:14:53 --> 00:14:55

able to deliver

00:14:55 --> 00:14:57

So that will very much depend. Some of

00:14:57 --> 00:15:00

our clients have launched with,

00:15:00 --> 00:15:02

a site like LaunchGood, for example,

00:15:03 --> 00:15:05

which allows you to

00:15:05 --> 00:15:07

put the order out, put the offer out

00:15:07 --> 00:15:09

before you have actually published,

00:15:10 --> 00:15:10

and,

00:15:11 --> 00:15:14

you can offer people incentives at different stages.

00:15:14 --> 00:15:16

So they can order 1 book and they

00:15:16 --> 00:15:17

get a thank you. Right? I'm sure you

00:15:17 --> 00:15:19

guys are all familiar with how LaunchGood works.

00:15:19 --> 00:15:21

You order 1 book, you get a thank

00:15:21 --> 00:15:23

you. You order 5 books,

00:15:23 --> 00:15:26

maybe you get, like, a handwritten note from

00:15:26 --> 00:15:28

the author. Yeah. Or maybe you get signed

00:15:28 --> 00:15:31

copies. Right? Order 10 books and you get

00:15:31 --> 00:15:33

a reduced price

00:15:33 --> 00:15:36

and you get blah blah blah. You guys

00:15:36 --> 00:15:38

are following me right now? You see what

00:15:38 --> 00:15:40

I mean with that? So, basically, all we

00:15:40 --> 00:15:42

want people to do is to take action.

00:15:43 --> 00:15:44

So whatever we need to do to get

00:15:44 --> 00:15:46

them to take action, that's what we're gonna

00:15:46 --> 00:15:46

do.

00:15:47 --> 00:15:47

Okay?

00:15:48 --> 00:15:49

Cool.

00:15:49 --> 00:15:52

Another question to do with launching, which is

00:15:52 --> 00:15:54

a really good question here, is should I

00:15:54 --> 00:15:55

launch a podcast

00:15:55 --> 00:15:57

before the launch or afterwards?

00:15:58 --> 00:16:00

Now the first thing I would say is

00:16:00 --> 00:16:03

only launch a podcast if it makes sense

00:16:03 --> 00:16:04

for you

00:16:04 --> 00:16:06

and your business and the work that you

00:16:06 --> 00:16:07

do. Okay?

00:16:08 --> 00:16:09

Don't launch a podcast

00:16:10 --> 00:16:12

for the launch of your book. Right? Because

00:16:12 --> 00:16:15

now you're trying to launch 2 products, and

00:16:15 --> 00:16:16

it's hard enough

00:16:16 --> 00:16:18

to launch a book

00:16:18 --> 00:16:21

without trying to launch a podcast as well.

00:16:21 --> 00:16:22

The trick you want

00:16:23 --> 00:16:26

is to land podcast interviews

00:16:26 --> 00:16:29

before, during, and after your launch date. That

00:16:29 --> 00:16:31

is much, much more valuable,

00:16:31 --> 00:16:34

Much, much more valuable, okay, than you starting

00:16:34 --> 00:16:35

your own podcast.

00:16:36 --> 00:16:37

If you want to start a podcast, you

00:16:37 --> 00:16:39

can, but it needs to be strategic, and

00:16:39 --> 00:16:41

it needs to be part of the work

00:16:41 --> 00:16:43

that you intend to do for the next

00:16:43 --> 00:16:45

year or so. Right? Because setting up a

00:16:45 --> 00:16:48

podcast, it takes time, it takes effort, it

00:16:48 --> 00:16:50

takes energy, and it takes resources.

00:16:50 --> 00:16:52

Okay? So don't set up a podcast for

00:16:52 --> 00:16:55

your book launch. No. Get yourself booked onto

00:16:55 --> 00:16:56

podcasts

00:16:56 --> 00:16:58

to talk about your book for your launch

00:16:59 --> 00:17:01

like we teach you in Amplifying. K?

00:17:02 --> 00:17:04

Question. Can the audio be narrated by a

00:17:04 --> 00:17:06

storyteller instead of the author?

00:17:06 --> 00:17:07

100%.

00:17:08 --> 00:17:12

I think most books are actually narrated by

00:17:12 --> 00:17:14

other people other than the author. Okay?

00:17:15 --> 00:17:16

It seems to be, you know,

00:17:17 --> 00:17:18

common practice,

00:17:18 --> 00:17:20

that they'll get an actor or just a

00:17:20 --> 00:17:21

voice actor

00:17:22 --> 00:17:24

to read the book rather than the author.

00:17:24 --> 00:17:27

Okay. Best places for podcast interviews for Muslim

00:17:27 --> 00:17:30

authors. Guys, Google is your friend. Okay? Google

00:17:30 --> 00:17:32

is your friend. If you Google

00:17:33 --> 00:17:35

now if you're a children's book author

00:17:36 --> 00:17:37

and your book has,

00:17:38 --> 00:17:40

only like, a Muslim appeal, like, the audience

00:17:40 --> 00:17:42

is Muslim specific,

00:17:43 --> 00:17:43

Go into Google

00:17:44 --> 00:17:44

and search

00:17:45 --> 00:17:45

Muslim

00:17:46 --> 00:17:47

mom podcast,

00:17:48 --> 00:17:48

Muslim

00:17:49 --> 00:17:50

women podcast,

00:17:51 --> 00:17:52

Muslim book podcast,

00:17:53 --> 00:17:55

and just take notes on everything that comes

00:17:55 --> 00:17:58

up. K? Take notes on everything that comes

00:17:58 --> 00:17:58

up.

00:17:59 --> 00:18:00

Listen to the podcast.

00:18:00 --> 00:18:03

Go to the the Apple Store or wherever

00:18:03 --> 00:18:04

it is that you see your podcast, Spotify

00:18:04 --> 00:18:07

or whatever, and have a look at the

00:18:07 --> 00:18:09

topics that they have already covered.

00:18:09 --> 00:18:11

Does your book fit in?

00:18:12 --> 00:18:13

Can you

00:18:13 --> 00:18:16

make your book fit in? Can you make

00:18:16 --> 00:18:18

your book relevant in some way

00:18:18 --> 00:18:21

to this podcast and to their audience? A

00:18:21 --> 00:18:22

lot of the time you can, sometimes you

00:18:22 --> 00:18:25

can't. But all you care about is, look.

00:18:25 --> 00:18:26

Am I going to be in front of

00:18:26 --> 00:18:28

my ideal readers or not? And if I

00:18:28 --> 00:18:29

am,

00:18:30 --> 00:18:31

then I wanna go there. I wanna be

00:18:31 --> 00:18:32

there. K?

00:18:33 --> 00:18:35

Fantastic question here. Can I ask my audience

00:18:35 --> 00:18:37

whether they prefer a 3 book bundle offer

00:18:37 --> 00:18:39

or a discount code for prelaunch? You can

00:18:39 --> 00:18:40

ask

00:18:41 --> 00:18:42

them while you're still in the planning stages.

00:18:42 --> 00:18:44

Of course, you can. But

00:18:45 --> 00:18:46

ask them well in advance so so that

00:18:46 --> 00:18:48

you can make your decision and set everything

00:18:48 --> 00:18:50

up with whichever option you decide to go

00:18:50 --> 00:18:53

for. Okay? Don't ask them as part of

00:18:53 --> 00:18:55

your launch, if that makes sense. And don't

00:18:55 --> 00:18:56

give them too many options, guys.

00:18:57 --> 00:18:58

Yeah. Don't give people

00:18:59 --> 00:19:01

too many options when you're asking them to

00:19:01 --> 00:19:03

buy something. You want the yes to be

00:19:03 --> 00:19:03

easy.

00:19:04 --> 00:19:06

The yes needs to be so easy. It

00:19:06 --> 00:19:08

needs to be an absolute no brainer. You

00:19:08 --> 00:19:10

don't want people on your page saying, oh,

00:19:10 --> 00:19:11

which one should I go for? Should I

00:19:11 --> 00:19:13

go for this one or that option, or

00:19:13 --> 00:19:14

will that one be better? No.

00:19:15 --> 00:19:18

Make it super easy. K? Super, super easy

00:19:18 --> 00:19:19

to say yes.

00:19:19 --> 00:19:20

Alright.

00:19:21 --> 00:19:23

What's another question? Okay. So I have got

00:19:23 --> 00:19:24

a question here from one of our dear

00:19:24 --> 00:19:25

sisters in Amplify.

00:19:26 --> 00:19:28

And if you're interested in joining Amplify and

00:19:28 --> 00:19:30

you're listening back to this, please just send

00:19:30 --> 00:19:33

us a message with Amplify in the DMs

00:19:33 --> 00:19:35

or via email. We'd love to give you

00:19:35 --> 00:19:37

more information about it. But one of my

00:19:37 --> 00:19:40

sisters in Amplify has asked talked about her

00:19:40 --> 00:19:42

lead magnets not converting

00:19:42 --> 00:19:44

and whether she should start a new one.

00:19:44 --> 00:19:46

Now for those of you who are new

00:19:46 --> 00:19:48

around here, a lead magnet

00:19:48 --> 00:19:49

is

00:19:50 --> 00:19:52

something that you produce that is an incentive

00:19:53 --> 00:19:55

for people to give you their email address.

00:19:56 --> 00:19:56

K?

00:19:58 --> 00:19:59

We

00:19:59 --> 00:20:01

take lead magnets all the time.

00:20:01 --> 00:20:04

Has anybody ever downloaded a free ebook

00:20:05 --> 00:20:07

or, downloaded a free worksheet

00:20:08 --> 00:20:10

or signed up for a free summit

00:20:10 --> 00:20:13

or signed up for a free bonus download?

00:20:13 --> 00:20:17

Right? All of those activities where you get

00:20:17 --> 00:20:18

something for free

00:20:18 --> 00:20:21

in exchange for your email address,

00:20:21 --> 00:20:23

that is a lead magnet.

00:20:24 --> 00:20:26

K? And the person who is offering you

00:20:26 --> 00:20:29

that is collecting emails so that they can

00:20:29 --> 00:20:31

communicate directly with you. K?

00:20:32 --> 00:20:33

Within Amplify,

00:20:33 --> 00:20:34

we teach our authors

00:20:35 --> 00:20:38

to maintain and nurture their own email lists.

00:20:38 --> 00:20:41

Because if you can get a sizable email

00:20:41 --> 00:20:43

list, it is extremely valuable,

00:20:43 --> 00:20:44

and publishers

00:20:45 --> 00:20:48

are just absolutely love it. They

00:20:48 --> 00:20:51

absolutely love it when an author has her

00:20:51 --> 00:20:52

own network,

00:20:52 --> 00:20:53

has her own,

00:20:54 --> 00:20:56

audience, has her own, you know, email list

00:20:56 --> 00:20:59

that she's actually communicating with and social media

00:20:59 --> 00:21:01

that she's actually using to communicate and connect

00:21:01 --> 00:21:03

with people. Publishers love that. Okay? Why do

00:21:03 --> 00:21:05

publishers love it? You may ask. Well, because

00:21:05 --> 00:21:07

they know they're gonna make sales.

00:21:07 --> 00:21:10

They know that now they've they've got like

00:21:10 --> 00:21:11

a pool of people

00:21:11 --> 00:21:13

who are already your people

00:21:13 --> 00:21:15

that they can tap into in order to

00:21:15 --> 00:21:17

sell more copies of the book. K?

00:21:17 --> 00:21:18

So

00:21:19 --> 00:21:22

this sister who messaged, she has an ebook.

00:21:22 --> 00:21:24

I'm so sorry. My niqab is really annoying.

00:21:25 --> 00:21:25

This sister,

00:21:26 --> 00:21:28

she has an ebook at the moment that

00:21:28 --> 00:21:29

is not converting.

00:21:30 --> 00:21:31

So for those of you, again, who are

00:21:31 --> 00:21:34

new around here, a lead magnet that doesn't

00:21:34 --> 00:21:34

convert

00:21:35 --> 00:21:38

is one that people do not end up

00:21:38 --> 00:21:39

downloading.

00:21:39 --> 00:21:42

Meaning, they may see your ad. They may

00:21:42 --> 00:21:44

see your caption. They may see your story.

00:21:45 --> 00:21:47

They don't click on it. And even and

00:21:47 --> 00:21:49

sometimes when they do click on it, they

00:21:49 --> 00:21:51

will not give you their email address. Right?

00:21:51 --> 00:21:54

And they don't end up downloading your lead

00:21:54 --> 00:21:56

magnet. So when we say that a lead

00:21:56 --> 00:21:57

magnet is not converting,

00:21:57 --> 00:21:59

we need to dissect

00:21:59 --> 00:22:02

at which point is it not converting.

00:22:02 --> 00:22:02

K?

00:22:03 --> 00:22:05

Is it that people are not,

00:22:06 --> 00:22:07

even clicking

00:22:07 --> 00:22:09

to go to the page?

00:22:10 --> 00:22:12

That is a problem of marketing on the

00:22:12 --> 00:22:14

front end. K? That means that

00:22:14 --> 00:22:17

maybe your lead magnet has, got a boring

00:22:17 --> 00:22:17

name.

00:22:18 --> 00:22:21

Or the way you've explained it, people think,

00:22:21 --> 00:22:22

I don't need that.

00:22:23 --> 00:22:25

Or your lead magnet is not suitable for

00:22:25 --> 00:22:28

your audience. Okay? It's not what they need.

00:22:28 --> 00:22:30

It's not what they want, and so they're

00:22:30 --> 00:22:32

not clicking through.

00:22:32 --> 00:22:34

So that's at the front end.

00:22:34 --> 00:22:37

Now a lead magnet could be getting clicks.

00:22:37 --> 00:22:39

Like, people can be clicking to go to

00:22:39 --> 00:22:42

the page where the lead magnet is, but

00:22:42 --> 00:22:44

that can end up not

00:22:44 --> 00:22:47

putting their email details in. That is a

00:22:47 --> 00:22:49

different problem. Okay? That's a problem in the

00:22:49 --> 00:22:51

middle of the funnel. Okay?

00:22:51 --> 00:22:53

And there, it usually is to do with

00:22:53 --> 00:22:54

the page.

00:22:54 --> 00:22:56

Maybe the page doesn't look professional

00:22:56 --> 00:22:58

or the page doesn't explain to them the

00:22:58 --> 00:23:01

benefits of this lead magnet. Right? Or maybe

00:23:01 --> 00:23:03

there's something not working with your page. Yeah.

00:23:03 --> 00:23:05

And the maybe the tech side of things

00:23:05 --> 00:23:07

is letting you down. So first thing is

00:23:07 --> 00:23:07

to diagnose

00:23:08 --> 00:23:10

where is where am I where are people

00:23:10 --> 00:23:12

dropping off? And another question another issue as

00:23:12 --> 00:23:13

well is

00:23:13 --> 00:23:15

if not enough people

00:23:16 --> 00:23:17

are seeing

00:23:17 --> 00:23:20

your ad for your lead magnet, if not

00:23:20 --> 00:23:23

enough people are seeing your posts, not enough

00:23:23 --> 00:23:26

people are seeing your stories, not enough people

00:23:26 --> 00:23:28

are even seeing that link, then you have

00:23:28 --> 00:23:30

another problem there. So

00:23:31 --> 00:23:32

how do we deal with this problem? And

00:23:32 --> 00:23:35

it's it's it's tough because the algorithm,

00:23:36 --> 00:23:38

you know, the algorithm is doing what it

00:23:38 --> 00:23:39

do. You know what I'm saying? So sometimes

00:23:39 --> 00:23:41

it can be very, very difficult to get

00:23:41 --> 00:23:42

visibility.

00:23:42 --> 00:23:44

So after you've done the diagnosis,

00:23:45 --> 00:23:47

right, if you've discovered that, look, my lead

00:23:47 --> 00:23:49

magnet is what my people need. Maybe I

00:23:49 --> 00:23:51

need to tweak my language a little bit,

00:23:51 --> 00:23:53

but not enough people are seeing my lead

00:23:53 --> 00:23:56

magnet. This is where the power of networking

00:23:57 --> 00:23:57

comes in.

00:23:58 --> 00:24:00

This is where the power of networking

00:24:01 --> 00:24:02

and offering

00:24:02 --> 00:24:05

your things to someone else's audience and maybe

00:24:05 --> 00:24:08

doing the same. Okay? This is where you

00:24:08 --> 00:24:11

need to start getting yourself out there. Because,

00:24:11 --> 00:24:11

for example,

00:24:12 --> 00:24:14

a lead magnet can be like an ebook

00:24:14 --> 00:24:16

or a download, etcetera. But another type of

00:24:16 --> 00:24:19

lead magnet, which has worked extremely well for

00:24:19 --> 00:24:20

me is an event.

00:24:21 --> 00:24:24

Right? It's a summit. It's a conference.

00:24:24 --> 00:24:27

It's a seminar. It's a festival. It's a

00:24:27 --> 00:24:27

symposium.

00:24:28 --> 00:24:28

Okay?

00:24:28 --> 00:24:30

It's an event that people are going to

00:24:30 --> 00:24:32

sign up to so they will if they

00:24:32 --> 00:24:34

want to be at this event, they are

00:24:34 --> 00:24:36

going to give you their email address so

00:24:36 --> 00:24:37

they can get the details. K?

00:24:38 --> 00:24:39

You've got a lead magnet, masha'Allah.

00:24:40 --> 00:24:41

And, of course, if you want them to

00:24:41 --> 00:24:44

have this ebook, then you can always send

00:24:44 --> 00:24:45

them the ebook once they've signed up for

00:24:45 --> 00:24:48

the event. But if it's not converting, then

00:24:48 --> 00:24:51

try something else. Okay? It could just be

00:24:51 --> 00:24:52

that either not enough people are seeing it,

00:24:52 --> 00:24:54

in which case you need to network more

00:24:54 --> 00:24:56

and you need to try to offer it

00:24:56 --> 00:24:57

via other people's channels,

00:24:58 --> 00:25:00

or that particular ebook is just not what

00:25:00 --> 00:25:02

people are interested in for whatever reason.

00:25:03 --> 00:25:06

Try something else. And, this sister is actually

00:25:06 --> 00:25:08

a premium client of mine. So, girl, we're

00:25:08 --> 00:25:10

gonna work on this together, Okay?

00:25:10 --> 00:25:12

So So that we can make sure that

00:25:12 --> 00:25:14

you are actually building your list insha'allah. So

00:25:15 --> 00:25:16

not to worry about that.

00:25:18 --> 00:25:19

Have I answered all the questions?

00:25:20 --> 00:25:20

No.

00:25:21 --> 00:25:23

A nice question came through here.

00:25:24 --> 00:25:24

How

00:25:25 --> 00:25:27

do we deal with backlash

00:25:27 --> 00:25:28

after

00:25:28 --> 00:25:30

our book has come out? One of our

00:25:30 --> 00:25:33

clients, it's a children's book client, but she

00:25:33 --> 00:25:35

wanted to know, like, if I've written a

00:25:35 --> 00:25:38

story with a bus driver in it, and

00:25:38 --> 00:25:39

the bus driver does whatever he does in

00:25:39 --> 00:25:41

my story. What do I do if after

00:25:41 --> 00:25:44

the launch, bus drivers come out and say,

00:25:44 --> 00:25:46

excuse me. That is not correct because us

00:25:46 --> 00:25:48

bus drivers, we don't act like that. Whatever.

00:25:48 --> 00:25:51

Right? That's a very interesting example. But

00:25:52 --> 00:25:55

let me offer this to everybody who's here.

00:25:57 --> 00:25:58

I've said this before

00:25:58 --> 00:26:00

and I'll say it again.

00:26:00 --> 00:26:03

You will not be everyone's

00:26:03 --> 00:26:04

cup of tea.

00:26:05 --> 00:26:05

Okay?

00:26:06 --> 00:26:08

You will not be everyone's cup of tea.

00:26:08 --> 00:26:11

You will never be everyone's cup of tea.

00:26:12 --> 00:26:15

Even the most so called popular people in

00:26:15 --> 00:26:17

the whole entire world

00:26:17 --> 00:26:18

have detractors,

00:26:19 --> 00:26:20

have people who

00:26:21 --> 00:26:23

criticize them, who don't agree with them, who

00:26:23 --> 00:26:26

hate them. Right? That's a fact of life.

00:26:26 --> 00:26:30

So don't ever have the the intention

00:26:30 --> 00:26:31

to please everyone.

00:26:32 --> 00:26:33

You can't.

00:26:33 --> 00:26:36

Right? As Muslims, our first goal should be

00:26:36 --> 00:26:36

to please Allah.

00:26:37 --> 00:26:39

So as long as I'm good with Allah,

00:26:39 --> 00:26:41

the rest of the world can do what

00:26:41 --> 00:26:43

it do. It doesn't make any difference to

00:26:43 --> 00:26:44

me. Okay? And it shouldn't make any difference

00:26:44 --> 00:26:45

to you either.

00:26:45 --> 00:26:47

As long as what you've said in your

00:26:47 --> 00:26:49

book is correct before Allah,

00:26:50 --> 00:26:52

and you can stand before him

00:26:53 --> 00:26:55

and say, yes. I did that. And hopefully,

00:26:55 --> 00:26:56

you get reward for it, inshallah. It's a

00:26:56 --> 00:26:58

good thing. Right? But as long as I'm

00:26:58 --> 00:26:59

okay with Allah

00:27:00 --> 00:27:01

the I will not fear the blame of

00:27:01 --> 00:27:03

the blamers and neither should you.

00:27:03 --> 00:27:05

Will you always get it right in your

00:27:05 --> 00:27:08

book? No. You may make a mistake.

00:27:08 --> 00:27:10

Right? You may make a mistake. You may

00:27:10 --> 00:27:11

say,

00:27:11 --> 00:27:13

you know, you may have analyzed things incorrectly.

00:27:14 --> 00:27:16

Okay? You may have quoted somebody

00:27:17 --> 00:27:19

incorrectly, and in which case, you should be

00:27:19 --> 00:27:22

open to changing that. But as for

00:27:22 --> 00:27:24

someone taking issue

00:27:24 --> 00:27:25

with your characterization

00:27:27 --> 00:27:29

of a character in your book, that I

00:27:29 --> 00:27:31

will not pay any attention to. I'm so

00:27:31 --> 00:27:31

sorry.

00:27:32 --> 00:27:34

Okay? Our characters in our books are characters

00:27:34 --> 00:27:37

in books. They are not supposed to be

00:27:37 --> 00:27:38

a representative

00:27:39 --> 00:27:40

of the whole anything.

00:27:40 --> 00:27:43

So if I have an Afghan character

00:27:44 --> 00:27:45

in my book, for example,

00:27:45 --> 00:27:48

and the Afghan character has, you know, an

00:27:48 --> 00:27:50

addiction to cigarettes, for example, and then someone

00:27:50 --> 00:27:52

from the Afghani community comes and says, well,

00:27:52 --> 00:27:53

why did you make the Afrani in your

00:27:53 --> 00:27:55

book have an addiction to cigarettes? We're not

00:27:55 --> 00:27:57

all like that. And that's ridiculous,

00:27:58 --> 00:27:59

I'm sorry to say, but that's ridiculous.

00:28:00 --> 00:28:02

So nobody should come at you saying, oh,

00:28:02 --> 00:28:04

why did you say this about these 2?

00:28:04 --> 00:28:05

We're not all like that. It's just a

00:28:05 --> 00:28:06

character

00:28:06 --> 00:28:07

in a book,

00:28:07 --> 00:28:10

a specific character in a specific book. So

00:28:10 --> 00:28:12

don't fear the blame of the blamers.

00:28:12 --> 00:28:15

Do your due diligence when you're writing your

00:28:15 --> 00:28:16

book. Do your research as much as you

00:28:16 --> 00:28:19

can. And this is especially important for those

00:28:19 --> 00:28:21

of us who are writing about a culture

00:28:21 --> 00:28:22

that is not our own.

00:28:23 --> 00:28:25

If you're writing about a culture that is

00:28:25 --> 00:28:26

not your own,

00:28:27 --> 00:28:29

please, please, please do your research.

00:28:30 --> 00:28:33

Okay? That's where you can really get yourself

00:28:33 --> 00:28:35

into trouble and end up just annoying our

00:28:35 --> 00:28:36

whole community

00:28:37 --> 00:28:38

while you are actually trying to do something

00:28:38 --> 00:28:41

good. Okay? That's really important. I don't know

00:28:41 --> 00:28:43

who needs to hear that right now, but

00:28:43 --> 00:28:46

that's really important. If you're writing about a

00:28:46 --> 00:28:48

group of people, whether it's an ethnic group

00:28:48 --> 00:28:49

or, you know,

00:28:50 --> 00:28:52

an interest based group or national group or

00:28:52 --> 00:28:54

whatever that is not your own people that

00:28:54 --> 00:28:56

you don't have direct knowledge of,

00:28:57 --> 00:28:59

be sure to do your research

00:28:59 --> 00:29:02

and also have people from that community

00:29:02 --> 00:29:05

give you feedback on your story to make

00:29:05 --> 00:29:07

sure that you have hit the right notes

00:29:07 --> 00:29:09

and that you haven't said anything that is

00:29:09 --> 00:29:12

going to annoy that community or annoy, you

00:29:12 --> 00:29:13

know, the people from that group. Right?

00:29:14 --> 00:29:16

And, of course, for me, this is different

00:29:16 --> 00:29:18

from I have a character in my book

00:29:18 --> 00:29:20

who is x y zed, and I've chosen

00:29:20 --> 00:29:21

to make him a particular way. And then

00:29:21 --> 00:29:23

someone says, oh, we're not all like that.

00:29:23 --> 00:29:25

That's not the same. But, for example, I've

00:29:25 --> 00:29:27

seen in books before where

00:29:28 --> 00:29:30

people will a person who's not from the

00:29:30 --> 00:29:31

Muslim community, for example,

00:29:32 --> 00:29:34

will write about how Friday prayers go,

00:29:35 --> 00:29:35

and it's

00:29:36 --> 00:29:38

wrong. It's like, no. That's not how Friday

00:29:38 --> 00:29:40

prayers go. Like, did you not do your

00:29:40 --> 00:29:42

research? Some of you may know which book

00:29:42 --> 00:29:43

I'm talking about. It was made into a

00:29:43 --> 00:29:45

film, but I was shocked because I just

00:29:45 --> 00:29:47

thought it's so easy to research

00:29:48 --> 00:29:50

how Friday prayers go. How could you get

00:29:50 --> 00:29:52

that wrong in your book? You know what

00:29:52 --> 00:29:53

I mean? Anyway, I digress.

00:29:55 --> 00:29:57

Suffice to say, I've finished with the questions,

00:29:57 --> 00:29:58

and

00:29:58 --> 00:30:00

I pray that this is beneficial

00:30:00 --> 00:30:03

for everyone out there who is listening to

00:30:03 --> 00:30:05

this live or, you know, on a on

00:30:05 --> 00:30:05

a replay.

00:30:06 --> 00:30:08

What I want you to know is this.

00:30:11 --> 00:30:13

The reason we do the work

00:30:13 --> 00:30:15

of building an audience,

00:30:15 --> 00:30:17

of building a network,

00:30:17 --> 00:30:20

of working towards a successful launch

00:30:21 --> 00:30:21

is

00:30:22 --> 00:30:24

we have something valuable to say.

00:30:25 --> 00:30:28

Our book contains something of value,

00:30:29 --> 00:30:30

and it is

00:30:30 --> 00:30:31

in honoring

00:30:31 --> 00:30:33

that value

00:30:33 --> 00:30:35

that we put in the time and the

00:30:35 --> 00:30:36

effort and the resources

00:30:37 --> 00:30:39

to find an audience for the book

00:30:39 --> 00:30:41

Because one of the saddest things that you

00:30:41 --> 00:30:44

see is when people somebody has written a

00:30:44 --> 00:30:45

beautiful book

00:30:45 --> 00:30:47

It's a book that's needed. It's a book

00:30:47 --> 00:30:49

that is is is is, you know It

00:30:49 --> 00:30:52

would be such a wonderful thing if more

00:30:52 --> 00:30:53

people could read it,

00:30:53 --> 00:30:55

and the author just has no idea how

00:30:55 --> 00:30:57

to get it out there. You know how

00:30:57 --> 00:30:59

many messages I've had from sisters and brothers

00:30:59 --> 00:31:01

who say, I I did all this work.

00:31:02 --> 00:31:03

I paid for this. I paid for that.

00:31:03 --> 00:31:05

And I got my book, and it's published,

00:31:05 --> 00:31:08

and I just can't make any sales.

00:31:09 --> 00:31:11

And I feel like I wasted my time

00:31:11 --> 00:31:13

but what the first thing is that of

00:31:13 --> 00:31:14

course you're rewarders of Allah,

00:31:15 --> 00:31:15

but

00:31:16 --> 00:31:17

We don't want to be in that position.

00:31:17 --> 00:31:18

Right?

00:31:18 --> 00:31:19

I'm sure we don't want to be put

00:31:19 --> 00:31:20

in that position

00:31:22 --> 00:31:24

Nobody wants to have put in all that

00:31:24 --> 00:31:26

work and then nobody reads your book

00:31:26 --> 00:31:28

So this is one of the reasons why

00:31:28 --> 00:31:29

I set up amplify

00:31:30 --> 00:31:31

That's one of the reasons why we have

00:31:31 --> 00:31:34

this mastermind, why we build these communities and

00:31:34 --> 00:31:38

encourage sisters and whoever else to work together,

00:31:38 --> 00:31:40

to support each other, to back each other

00:31:40 --> 00:31:42

up. If you guys follow my stories, then

00:31:42 --> 00:31:44

you know that that's what I do. You

00:31:44 --> 00:31:46

know? Even people who are not in my

00:31:46 --> 00:31:48

program, people I haven't worked with. Okay? But

00:31:48 --> 00:31:50

we are stronger together.

00:31:50 --> 00:31:53

And if we amplify each other, Insha'Allah,

00:31:53 --> 00:31:55

it builds a reciprocal relationship.

00:31:56 --> 00:31:57

Okay?

00:31:57 --> 00:32:00

So never feel like another sister's book launch

00:32:00 --> 00:32:02

coming out. You see on your feed. Right?

00:32:02 --> 00:32:04

You see on your feed that so and

00:32:04 --> 00:32:06

so's new book is out.

00:32:06 --> 00:32:07

Drop a heart

00:32:08 --> 00:32:09

Tell her congratulations

00:32:10 --> 00:32:13

Tell her, oh my sister's is great. Even

00:32:13 --> 00:32:13

better,

00:32:14 --> 00:32:14

two things

00:32:15 --> 00:32:17

buy the book and then promote it on

00:32:17 --> 00:32:20

your stories share it on your stories

00:32:20 --> 00:32:22

share it on you in your networks

00:32:22 --> 00:32:23

Okay?

00:32:23 --> 00:32:25

Trust and believe. Like, those are the types

00:32:25 --> 00:32:27

of things that comes back to you. It

00:32:27 --> 00:32:29

really does come back to you. It's not

00:32:29 --> 00:32:31

about, I've got a book to launch. Who

00:32:31 --> 00:32:33

can I ask for favors? It's like, no.

00:32:33 --> 00:32:36

I'm already in this space. I've been doing

00:32:36 --> 00:32:36

favors.

00:32:37 --> 00:32:39

I've been helping people out. I've been supporting.

00:32:40 --> 00:32:41

Right?

00:32:41 --> 00:32:44

I've been a listening ear, a sounding board.

00:32:44 --> 00:32:46

I've given, you know, feedback.

00:32:47 --> 00:32:48

Okay?

00:32:50 --> 00:32:51

Support each other

00:32:52 --> 00:32:54

It makes sense and it works and when

00:32:54 --> 00:32:56

you do finally have your own book to

00:32:56 --> 00:32:58

launch when you reach back out to those

00:32:58 --> 00:33:01

people, they'll remember you. So, oh, your books

00:33:01 --> 00:33:02

are much of course. What do you need

00:33:02 --> 00:33:03

me to do?

00:33:03 --> 00:33:06

And everyone should be doing that. Right? And

00:33:06 --> 00:33:07

if you're sincere,

00:33:08 --> 00:33:09

people will

00:33:10 --> 00:33:10

respond

00:33:11 --> 00:33:11

sincerely,

00:33:11 --> 00:33:12

inshallah.

00:33:12 --> 00:33:14

So I hope that that's a reminder to

00:33:14 --> 00:33:15

to to everybody.

00:33:16 --> 00:33:18

There is a whole relationship that's being built

00:33:18 --> 00:33:20

here, and it doesn't end when your book

00:33:20 --> 00:33:22

is is released. It doesn't end when your

00:33:22 --> 00:33:24

book is launched. Okay?

00:33:24 --> 00:33:27

We should be helping each other. You know

00:33:27 --> 00:33:28

a good podcast?

00:33:29 --> 00:33:31

Pop it in the group. Right? You just

00:33:31 --> 00:33:34

had a great podcast interview with somebody.

00:33:35 --> 00:33:37

Let people know in the group. You know?

00:33:37 --> 00:33:40

So and so is looking for articles. You

00:33:40 --> 00:33:41

know, I had a I had a

00:33:42 --> 00:33:43

I you know, I got my article published

00:33:43 --> 00:33:46

here. Here's the the editor's name.

00:33:46 --> 00:33:47

You know? So and so is doing a

00:33:47 --> 00:33:49

lot of really great reviews. You should reach

00:33:49 --> 00:33:50

out to her.

00:33:51 --> 00:33:52

So and so invited me to come and

00:33:52 --> 00:33:54

speak, and he's looking for more speakers. Who

00:33:54 --> 00:33:56

wants to take part? Do you see what

00:33:56 --> 00:33:58

you see what's happening here? I can't think

00:33:58 --> 00:34:00

of the number of sisters from Amplify,

00:34:01 --> 00:34:03

from Release, from my writing programs

00:34:03 --> 00:34:06

that ended up on the stage because maybe

00:34:06 --> 00:34:08

I did a summit, and then I invited

00:34:08 --> 00:34:10

them to come on that summit. And then

00:34:10 --> 00:34:12

people saw them speaking at that summit, and

00:34:12 --> 00:34:14

then they were invited onto this podcast and

00:34:14 --> 00:34:16

invited for that that that conference or or

00:34:16 --> 00:34:18

come to train or do a workshop or

00:34:18 --> 00:34:19

whatever.

00:34:19 --> 00:34:22

That's how we amplify our own voices and

00:34:22 --> 00:34:23

amplify each other.

00:34:24 --> 00:34:26

Okay? So with that, I will bid you

00:34:26 --> 00:34:27

good night, and

00:34:28 --> 00:34:31

I will see all of my Amplify members

00:34:32 --> 00:34:35

inside our Facebook group. After you've listened to

00:34:35 --> 00:34:37

this, I want to see those takeaways.

00:34:37 --> 00:34:39

And for those of you who are watching

00:34:39 --> 00:34:40

on the replay and you're not in our

00:34:40 --> 00:34:43

WhatsApp group because you haven't joined Amplify yet,

00:34:43 --> 00:34:45

what are you waiting for? Okay.

00:34:45 --> 00:34:47

I wanna see you

00:34:48 --> 00:34:51

getting the support, getting the network, getting the

00:34:51 --> 00:34:53

help that you need. I love being involved

00:34:53 --> 00:34:55

in everybody's launches. I love helping them come

00:34:55 --> 00:34:57

up with ideas for how they can get,

00:34:57 --> 00:34:59

you know, more people knowing about it. And

00:34:59 --> 00:35:00

I also love connecting

00:35:00 --> 00:35:04

my authors with whether it's publishers or whoever

00:35:04 --> 00:35:05

else out there, Insha'Allah. So

00:35:06 --> 00:35:07

if you're not part of us, send an

00:35:07 --> 00:35:09

email with Amplify or send a DM with

00:35:09 --> 00:35:10

Amplify.

00:35:10 --> 00:35:12

Let's get you that information and let's get

00:35:12 --> 00:35:14

you part of this movement inshallah

00:35:15 --> 00:35:17

so that we can all rise and benefit

00:35:17 --> 00:35:20

together. Thank you so much for watching. Thank

00:35:20 --> 00:35:22

you so much for paying attention, and I

00:35:22 --> 00:35:24

wanna see those takeaways in the WhatsApp group.

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