Mirza Yawar Baig – Whats our Brand

			lie around Rahim Al hamdu Lillahi Rabbil Alameen wa Salatu was Salam ala sherfield Ambia evil
mousseline Muhammad Rasulullah sallallahu ala you write it yourself you will sell them to someone
because you and
		

			for my brother
		

			my brother's sister let me ask you a question
		

			if you go to a shop to buy toothpaste What do you ask?
		

			The
		

			salesperson What do you ask him?
		

			I want to go buy toothpaste What will you ask
		

			to do this
		

			especially when you're right he wants to can I get to PIs need to know
		

			you are used to a particular brand new recall gate or something I want to know.
		

			Supposing I tell you I'm going tomorrow to buy a car
		

			what would you ask me?
		

			Which guy right which so I said oh no, no doctor has I told you I'm buying a car What do you mean?
Which car? Is there something called a car? Is it does it exist?
		

			Is there something called a car? No, you got a BMW you're got a Toyota you got this you got this and
in that also you have different brands different you know BMW X 5x Three whatnot whatnot right.
		

			What is this we are talking we were talking about brand
		

			brand in the corporate world we talk about brand. Now we say differentiate if you if you want to
succeed in life and this applies to whether it's a product or a service or an individual. If you
want to succeed in life, you need to differentiate differentiate in a positive way stand out not be
one of the sheep stand out right? So stand out in a positive not a negative as our negative that you
know use a positive way. Stand out when you differentiate you create brand brand enables loyalty.
And people will love this brand. Oh I want only call good No, no, no, I don't want I won't call it I
want to drink what we have I have coke and only coke I think that's right. So, brand enables
		

			loyalty, loyalty enables influence. If you have people who are loyal to you, then they will listen
to you. So, differentiate, because differentiation creates brand brand enables loyalty, loyalty,
enables influence. So if you want to become influential, you have to stand for something.
		

			I was teaching a course for GE in Atlanta, in a place called the pitch to peach tree resort, very
fancy resort.
		

			And one evening one of our
		

			whole group of consultants so one of the consultant he said there is a coke team who is here. They
are doing a course also so do you mind if we invite them to our use of this sort of gateway this
evening? So it'll show up because caller so they came
		

			now we're sitting in the restaurant so the waiter came and he said he asked he was taking orders for
drinks. So he said What will you have this coke team there were five of them. What will you have is
just coke.
		

			So what will you have the coke or coke? That guy said? He said I apologize sir. We have a contract
with Pepsi so we don't have coke in this hotel. We have Pepsi gonna give you Pepsi is no
		

			coke.
		

			So we don't have coke.
		

			The man said Okay, can I give you since we don't have Coke, whatever you order it's on the house. We
won't judge you for it free
		

			he says take the list here anything on this
		

			no matter what the price free What will you have? Coke
		

			Do you want this no coke.
		

			Now it might look like insane right? And it's in a way but it is insane. Frankly, if you ask me
also, maybe they're doing it because they work for the company. But the point I'm making is that
Brad today we say if you ask people what is the which is the most valuable brand in the world? What
will you say apple?
		

			Or coke?
		

			Or whatever that might be? Usually I think about Apple Well, what is what what is it? Why is it? Why
is that Apple brand or coke but why is it valuable? The reason I'm asking this is because
		

			today as we speak, Allah knows best the numbers but probably one of four people who are walking on
the face of this planet is a Muslim Hamdulillah we are about 25% of the global population or 20 to
25% of the global population right. So let us be very optimistic and say one in four. So every out
of four people wanted the Muslim one in four people walking on the earth to the Muslim
		

			what is our brand
		

			what is up
		

			Now, the problem with not having brand is that then you are a grain of rice in a sec. You are still
rice. But nobody gives a hoot about you. Nobody gives a damn.
		

			Just look at ourselves globally. Who cares?
		

			30,000 What what is the meaning of that is I mean, these numbers today have become like insane.
There's no point in even talking the number 30,000 People in Feldstein have been killed.
		

			What is the meaning of 30,000?
		

			Human beings, people human be 30,000. Who cares?
		

			Nobody gets to the extent today we are having a bus going on Saturday. I want to see how if that bus
goes from here without people hanging on the doors?
		

			Seriously, we should go and take you know, louder. I don't want to say anything now.
		

			In the dilemma that
		

			we have, Please come Please come Please come loud. I mean, we are not even concerned about
ourselves, who will? Who else? Do you want to be concerned about you? And if I'm not concerned about
myself, I want my brother and I to be answered I'm humbled. Who? Why?
		

			Because we have no brand we don't stand for anything.
		

			Anybody can do anything to us nobody cares.
		

			Now, to change that, how do we change that?
		

			Which is that by creating brand by becoming by standing out on the basis of something positive,
right? So I want to give this to you as a homework tomorrow or whenever by next Saturday, I will ask
you this question.
		

			What do you see should be the brand of the Muslim?
		

			You know, brands are irrelevant right? element of a brand. So if you go into a corporate world, if
you're looking at the logo, for example, they go into all kinds of I mean, rather than Muhammad is
here to tell you all kinds of intricate details whether the color of it, the grading of it, the line
of it, and this and that and what's the tagline all kinds of stuff. Now, I'm not saying don't go to
that extreme, but just tell me Muslims, what?
		

			Obedience? What is the meaning of brand A in the sense of for a Muslim? What should be the Muslims
brand? If you say I'm a Muslim, what does it mean?
		

			If you say I'm a Muslim, what does it mean? What should it be?
		

			You got the mind I'm saying, supposing I say something I say I'm a military officer. It means
something right? Somebody's gonna say I'm a police officer. It means something. So when I say I'm a
priest, I'm not a prisoner. No, there's no clergy in Islam, but I'm still somebody that I'm a
priest. says suppose I am an imam. It means something. It means what I mean I can't have any mom and
then yeah, I'm doing some magic which you use your lower abdomen here you are an imam or this is how
Imam behaves.
		

			So when I say I'm a Muslim, what must happen so this is normal for you Shala we will talk about this
when we come back but give this some thought right please bear with us sisters we have to if we
don't wake up Bala era one day mark will mark will come and break us up that is that's the only
thing I can say.
		

			Clearly imagine today we are in a state where this Philistine thing this idea it was ha mellows Raja
grande all of them gentlemen for those rollers have a special guidance and the and the close company
over missiles Allah inshallah those this whole incident wala Allah I think they will read books
written on this, on the hikma of this and you know the wisdom of this and why it happened route
happen. Allah knows best but one of the things that this thing did was this took the lid off. All
this hypocrisy that the Western world wanted the whole world to believe. These are we've learned of
free and we have justice and we are bla bla and we have human rights.
		

			Hey,
		

			it took up it completely took off the mask, took off the mask. Now you can see the face that naked
face as it is
		

			the house of Allah Hotevilla hamdulillah Al Hamdulillah Kulu Kulu hamdulillah Lila General General
who we are we only have prayers and and thanks to Allah smelter, it took it off. But also now it
puts us in a position where we cannot simply sit complacently and say, Oh, but you know, nobody
cares. Whatever it is, if you don't care, nobody will care.
		

			If you do not care, nobody will care. So we have to be in the front.
		

			Today we have got all kinds of people who are well, I'm gonna go Let them come. This is good for
them, but we must be in the front. So the next item on the agenda is this Saturday.
		

			There's this bus going for this protest to Washington. We want that bus to be filled.
		

			Please
		

			those children dying there
		

			they're my children. They're your children
		

			not just a matter of saying it is easy to say oh they are my children if they are your children show
show how they are your children
		

			then maybe one hour Allah Allah subhanaw taala will tell one of them okay this man makes effort for
him as for him I will give you one law alone obviously not enough simply to say Oh what is it that
NO NO NO NO NO if you really think they are children, Show it. Show it by going and getting onto
that bus and going on Saturday. I don't care what the excuses
		

			is not a question of money if you don't have the money tell us we'd get the we'll get the money for
you. But you have the money and you are digging a freebie already believe me? Allah knows that rose
		

			seriously.
		

			We cannot we cannot we cannot do like this.
		

			You are living like zombies as if you are doing the living dead. We came out of the grave just
walking like blindly eating, drinking and good. Hahaha Come on.
		

			So please write what is our brand that's the home of our tomorrow insha Allah may Allah subhanaw
taala give us the strength may Allah give us the ability. May Allah give us the the persuasive
power, Manos Valterra put it in the hearts of people may Allah subhanaw taala use this as a Daria
for Shafaq for us inshallah. When we meet him jungler who was Salah Hana will Karim Allah Allah He
was a member of the government