Shadee Elmasry – What Advertisers Are Really After

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			When advertisers when advertising
companies are selling you
		

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			something, they're not selling you
a product in a vacuum, right? Like
		

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			you should have this particular
brand of clothing or this
		

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			particular handbag or this
particular kind of car, in a
		

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			vacuum. That's not how they're
doing it, what they're doing is
		

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			they're selling you this idea that
you should have this lifestyle,
		

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			and that these are the
accoutrement of that lifestyle,
		

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			right, like, you have to have
these things to be part of this
		

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			lifestyle. So what they're selling
us is the desire to be like,
		

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			whoever it is in advertising. So
like, he mentioned, certain
		

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			cigarette brands, right. So back
in the days, and some of you are
		

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			too young to remember this, but
when there used to be cigarette
		

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			commercials, before they were
banned by the government, they,
		

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			they would show like an active
lifestyle, right, like people
		

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			playing football on the beach, or,
you know, going out
		

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			biking in nature, and then pulling
out a cigarette and smoking it.
		

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			Right. So they're we're selling
you this idea that this is
		

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			pleasure. And this is fun, and
this is enjoyable. And this is how
		

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			you get pleasure also by smoking
our cigarettes as much as you
		

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			enjoy, you know, these other
things hanging around with your
		

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			family on horseback riding for the
Marlboro Man being rugged and
		

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			tough and out in an
individualistic, so they're
		

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			selling you an entire brand and an
entire ethos, not just the
		

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			product. The same thing with cars
and clothing brands and whatever
		

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			else. If you look at the
commercials, if you if you see
		

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			them, that's always what they're
doing. They're engaging in young
		

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			people who are cooled where this
stuff and are like the Lincoln
		

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			commercials now if you're, you
know, a really successful, you
		

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			know, upper middle class, white
guy in his 40s and 50s. You drive
		

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			a Lincoln, this is a classic car,
and this is your lifestyle. And
		

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			isn't this really what you want?
And you'll have like a young
		

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			girlfriend too.
		

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			So that
		

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			you can even look at McDonald's or
whatever it is. Yeah. Jeremy, from
		

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			what age first grade? Yeah. Yeah.
And I mean, that's a good point,
		

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			this stuff that they do for
children. And this is all
		

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			documented, like there's not like
conspiracy theory, they actually
		

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			talk about this, in their in their
publications. What they do for
		

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			children is they try to inculcate
a brand in them, right, like brand
		

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			identification, they don't want to
sell you a product when you're
		

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			three or four. It's a product that
they want to sell you as a
		

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			teenager, but from a young young
age that gets you to love it, so
		

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			that you'll be triggered when you
get to that to that that teenage
		

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			or preteen age. And then you start
asking your parents about it. And
		

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			they even measure for children,
they even measure. And
		

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			they literally use as a
measurement nags, how often that
		

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			child nags the parent to get them
this thing. So yeah, so the most,
		

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			the more nags that they get out
of, you know, when they test
		

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			people, when people sign up for
this woefully, they don't even get
		

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			paid. So they test the kids and
they show them something and then
		

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			they see which commercial develops
the most nags from the kid to the
		

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			parent, and then that's the one
that they use in their test
		

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			products. So this is what they're
doing, right? So be aware of that
		

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			and be aware that this is all
against you. They're just trying
		

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			to get money out of your pocket.
That's all they really care about.
		

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			But it has a negative effect on
you as a spiritual person, as a
		

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			religious person and as a Muslim,
because it ties you to things that
		

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			are fleeting, and it distracts you
because again, we're talking about
		

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			embracing a lifestyle, not just
the price if it was just buying
		

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			things, and you had a lot of
money, who cares? But really what
		

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			you're what you're buying is an
entire lifestyle that's
		

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			antithetical to the remembrance of
Allah to being generous, to being
		

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			unselfish, to being giving to
others to caring about your family
		

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			more than about things, etc. So
just be aware of that.