Omar Usman – Productivity 3 Things I Learned from the Book Manage Your DaytoDay 99u

Omar Usman
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The speaker discusses the importance of creating a framework for creativity, which is defined as finding one's creative work and dedicating time to it. The speaker also emphasizes the importance of creating a nonnegotiable focus breaks and revisiting the importance of urgent tasks. The speaker provides three ways to address this challenge, including listening to one's emails and messages, creating a focus on one's art, and reemphasizing the importance of one's art.

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			Today, I'm sharing 3 things I learned from
		
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			the book Managing Your Day to Day by
		
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			99U
		
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			and the basic premise of the book is
		
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			essentially this, that our daily routine or lack
		
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			thereof greatly affects our level of success. Now,
		
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			the book talks a lot about creative work
		
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			and when we hear creativity, we think,
		
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			you know, artistry or writing or photography or
		
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			graphics or things of that sort, but really
		
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			creative work is the work that you dedicate
		
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			yourself to. Whatever craft it is that you're
		
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			trying to master, that's your work that you're
		
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			focused on, and this book helps you figure
		
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			out how to best maximize
		
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			your effort and output in that type of
		
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			work. So the first lesson is that creativity
		
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			needs a framework. When we think about inspiration,
		
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			we have this idea that inspiration will just
		
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			strike, that a writer is sitting there thinking
		
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			and pondering, suddenly they come with a good
		
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			idea they're able to get in that state
		
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			of flow that we want to get into
		
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			and just churn out all types of work.
		
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			The reality
		
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			is that that type of work requires dedication
		
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			on a daily basis, and you have to
		
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			dedicate that time first before you get to
		
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			anything else. That means making sure that your
		
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			creative work comes before other people's agendas.
		
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			What are other people's agendas?
		
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			Emails, messages,
		
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			other people's demands on your time. Those things
		
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			will come but make sure that you've got
		
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			your items taken care of first.
		
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			When you take care of your things on
		
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			a daily basis and you have that repetition,
		
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			it builds frequency, and frequency is vital because
		
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			it gives you momentum. And momentum, as you
		
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			know, it's like in sports, when a team
		
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			has momentum,
		
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			things start becoming easier and easier and easier.
		
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			It lifts you up. It also actually develops
		
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			more creativity
		
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			because the more that you're engrossed in your
		
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			work and engaged with your work every single
		
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			day, the more that it opens up your
		
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			mind to other things, you make connections with
		
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			other ideas, and just being involved in your
		
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			work daily, you start to see things you
		
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			otherwise wouldn't see. The other thing that frequency
		
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			does is it makes you more productive because
		
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			now that you're in that you're in that
		
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			habit
		
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			of working on it every day, it makes
		
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			it easier to to maximize your effort. The
		
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			second thing I learned was renewal.
		
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			Now
		
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			we've all heard, you know, sleep right, exercise
		
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			right, eat right, all those things would be
		
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			more productive, and that's all true. But the
		
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			thing that I really took away from it
		
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			was this, it's understanding
		
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			that the demands on us
		
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			exceed our capacity.
		
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			And so there's more and more people trying
		
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			to get in touch with us. There's more
		
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			messages. Our inboxes are out of control. Even
		
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			the things we wanna dedicate ourselves to, there's
		
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			an endless ocean of possibility.
		
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			We don't have the time or capacity or
		
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			energy to do all of the things that
		
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			we want to do. So we have to
		
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			make sure that we're focused, that we step
		
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			back, and we put the effort in the
		
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			things that we want. We make sure that
		
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			we're not multitasking.
		
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			Multitasking is a huge trap. We think that
		
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			we're getting a lot done at the same
		
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			time. What we really end up doing is
		
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			task switching. So we go
		
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			tiny bits of attention to multiple different things.
		
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			And one of the best things that we
		
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			can do to kind of solve this problem
		
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			is not only to have focused work, but
		
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			give yourself
		
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			nonnegotiable,
		
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			uninterrupted
		
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			focus breaks.
		
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			That means time where you're not consuming
		
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			and you're not responding.
		
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			You're simply sitting there and you're letting your
		
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			imagination run wild. Let your mind wander. Let
		
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			the ideas in your head marinate. Let, you
		
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			know, just give yourself time to think and
		
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			to reflect.
		
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			It recharges your brain and it makes you
		
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			a lot more productive and it helps you
		
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			produce better quality work. The third thing that
		
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			I learned was making sure that we reemphasize
		
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			and we revisit that line between important and
		
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			urgent tasks. We're familiar with the quadrant
		
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			of important and urgent tasks. So there's not
		
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			important, not urgent, all the way up to
		
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			urgent and important. A lot of us live
		
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			in the urgent and important quadrant. That's basically
		
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			firefighting.
		
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			Everything that comes our way is super important,
		
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			super vital, and we have to get to
		
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			it right away.
		
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			It's the important, but not urgent tasks where
		
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			success really lies and that's our creative work
		
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			because those are the things that we have
		
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			to do day to day. The frequency that
		
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			we need is in that important, but not
		
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			urgent quadrant
		
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			because that's the work that you don't see
		
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			the returns 6 months down on your calendar
		
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			or even 12 months down. It's developing the
		
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			new scale, it's that massive project, it's that
		
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			thing that might take 5 years, but it
		
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			requires focus and consistent effort. If we're not
		
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			paying attention to that quadrant, we're not gonna
		
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			see those returns, we're not gonna see that
		
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			success. The challenge that we face is that
		
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			because of the digital age and the emails
		
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			and the messages and all the things that
		
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			we're inundated with every day, the line between
		
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			urgent
		
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			and not urgent becomes blurred. And so we'll
		
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			sit down thinking that our emails are really
		
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			urgent, and we'll sit down and knock them
		
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			out for an hour, and we feel like
		
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			we're really productive, we feel like we've accomplished
		
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			a lot, but the reality is we work
		
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			on someone else's agenda. We didn't give the
		
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			time that was needed to master our craft
		
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			and to work on the things that we
		
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			were trying to work on. That's 3 things
		
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			I learned from the book Managing Your Day
		
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			to Day by 99U.
		
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			Thanks.