Omar Usman – Productivity 3 Things I Learned from the Book Manage Your DaytoDay 99u

Omar Usman
AI: Summary ©
The speaker discusses the importance of creating a framework for creativity, which is defined as finding one's creative work and dedicating time to it. The speaker also emphasizes the importance of creating a nonnegotiable focus breaks and revisiting the importance of urgent tasks. The speaker provides three ways to address this challenge, including listening to one's emails and messages, creating a focus on one's art, and reemphasizing the importance of one's art.
AI: Transcript ©
00:00:00 --> 00:00:02

Today, I'm sharing 3 things I learned from

00:00:02 --> 00:00:04

the book Managing Your Day to Day by

00:00:04 --> 00:00:04

99U

00:00:05 --> 00:00:06

and the basic premise of the book is

00:00:06 --> 00:00:08

essentially this, that our daily routine or lack

00:00:08 --> 00:00:12

thereof greatly affects our level of success. Now,

00:00:12 --> 00:00:13

the book talks a lot about creative work

00:00:13 --> 00:00:15

and when we hear creativity, we think,

00:00:16 --> 00:00:19

you know, artistry or writing or photography or

00:00:19 --> 00:00:21

graphics or things of that sort, but really

00:00:21 --> 00:00:23

creative work is the work that you dedicate

00:00:23 --> 00:00:25

yourself to. Whatever craft it is that you're

00:00:25 --> 00:00:27

trying to master, that's your work that you're

00:00:27 --> 00:00:29

focused on, and this book helps you figure

00:00:29 --> 00:00:31

out how to best maximize

00:00:31 --> 00:00:33

your effort and output in that type of

00:00:33 --> 00:00:35

work. So the first lesson is that creativity

00:00:35 --> 00:00:38

needs a framework. When we think about inspiration,

00:00:38 --> 00:00:40

we have this idea that inspiration will just

00:00:40 --> 00:00:42

strike, that a writer is sitting there thinking

00:00:42 --> 00:00:44

and pondering, suddenly they come with a good

00:00:44 --> 00:00:46

idea they're able to get in that state

00:00:46 --> 00:00:47

of flow that we want to get into

00:00:47 --> 00:00:49

and just churn out all types of work.

00:00:49 --> 00:00:50

The reality

00:00:51 --> 00:00:53

is that that type of work requires dedication

00:00:53 --> 00:00:55

on a daily basis, and you have to

00:00:55 --> 00:00:58

dedicate that time first before you get to

00:00:58 --> 00:01:01

anything else. That means making sure that your

00:01:01 --> 00:01:03

creative work comes before other people's agendas.

00:01:04 --> 00:01:05

What are other people's agendas?

00:01:06 --> 00:01:07

Emails, messages,

00:01:07 --> 00:01:10

other people's demands on your time. Those things

00:01:10 --> 00:01:11

will come but make sure that you've got

00:01:11 --> 00:01:13

your items taken care of first.

00:01:14 --> 00:01:15

When you take care of your things on

00:01:15 --> 00:01:17

a daily basis and you have that repetition,

00:01:18 --> 00:01:21

it builds frequency, and frequency is vital because

00:01:21 --> 00:01:23

it gives you momentum. And momentum, as you

00:01:23 --> 00:01:24

know, it's like in sports, when a team

00:01:24 --> 00:01:25

has momentum,

00:01:25 --> 00:01:28

things start becoming easier and easier and easier.

00:01:28 --> 00:01:30

It lifts you up. It also actually develops

00:01:30 --> 00:01:31

more creativity

00:01:31 --> 00:01:33

because the more that you're engrossed in your

00:01:33 --> 00:01:35

work and engaged with your work every single

00:01:35 --> 00:01:37

day, the more that it opens up your

00:01:37 --> 00:01:39

mind to other things, you make connections with

00:01:39 --> 00:01:42

other ideas, and just being involved in your

00:01:42 --> 00:01:44

work daily, you start to see things you

00:01:44 --> 00:01:46

otherwise wouldn't see. The other thing that frequency

00:01:46 --> 00:01:48

does is it makes you more productive because

00:01:48 --> 00:01:50

now that you're in that you're in that

00:01:50 --> 00:01:50

habit

00:01:50 --> 00:01:52

of working on it every day, it makes

00:01:52 --> 00:01:55

it easier to to maximize your effort. The

00:01:55 --> 00:01:57

second thing I learned was renewal.

00:01:58 --> 00:01:58

Now

00:01:59 --> 00:02:01

we've all heard, you know, sleep right, exercise

00:02:01 --> 00:02:03

right, eat right, all those things would be

00:02:03 --> 00:02:05

more productive, and that's all true. But the

00:02:05 --> 00:02:06

thing that I really took away from it

00:02:06 --> 00:02:08

was this, it's understanding

00:02:09 --> 00:02:11

that the demands on us

00:02:11 --> 00:02:12

exceed our capacity.

00:02:13 --> 00:02:15

And so there's more and more people trying

00:02:15 --> 00:02:16

to get in touch with us. There's more

00:02:16 --> 00:02:19

messages. Our inboxes are out of control. Even

00:02:19 --> 00:02:20

the things we wanna dedicate ourselves to, there's

00:02:20 --> 00:02:22

an endless ocean of possibility.

00:02:22 --> 00:02:25

We don't have the time or capacity or

00:02:25 --> 00:02:26

energy to do all of the things that

00:02:26 --> 00:02:27

we want to do. So we have to

00:02:27 --> 00:02:30

make sure that we're focused, that we step

00:02:30 --> 00:02:31

back, and we put the effort in the

00:02:31 --> 00:02:33

things that we want. We make sure that

00:02:33 --> 00:02:34

we're not multitasking.

00:02:35 --> 00:02:36

Multitasking is a huge trap. We think that

00:02:36 --> 00:02:38

we're getting a lot done at the same

00:02:38 --> 00:02:40

time. What we really end up doing is

00:02:40 --> 00:02:41

task switching. So we go

00:02:42 --> 00:02:44

tiny bits of attention to multiple different things.

00:02:44 --> 00:02:46

And one of the best things that we

00:02:46 --> 00:02:47

can do to kind of solve this problem

00:02:47 --> 00:02:50

is not only to have focused work, but

00:02:50 --> 00:02:50

give yourself

00:02:51 --> 00:02:51

nonnegotiable,

00:02:52 --> 00:02:52

uninterrupted

00:02:53 --> 00:02:54

focus breaks.

00:02:54 --> 00:02:56

That means time where you're not consuming

00:02:56 --> 00:02:57

and you're not responding.

00:02:58 --> 00:03:00

You're simply sitting there and you're letting your

00:03:00 --> 00:03:03

imagination run wild. Let your mind wander. Let

00:03:03 --> 00:03:05

the ideas in your head marinate. Let, you

00:03:05 --> 00:03:07

know, just give yourself time to think and

00:03:07 --> 00:03:07

to reflect.

00:03:08 --> 00:03:10

It recharges your brain and it makes you

00:03:10 --> 00:03:12

a lot more productive and it helps you

00:03:12 --> 00:03:14

produce better quality work. The third thing that

00:03:14 --> 00:03:16

I learned was making sure that we reemphasize

00:03:16 --> 00:03:19

and we revisit that line between important and

00:03:19 --> 00:03:21

urgent tasks. We're familiar with the quadrant

00:03:21 --> 00:03:24

of important and urgent tasks. So there's not

00:03:24 --> 00:03:26

important, not urgent, all the way up to

00:03:26 --> 00:03:28

urgent and important. A lot of us live

00:03:28 --> 00:03:31

in the urgent and important quadrant. That's basically

00:03:31 --> 00:03:31

firefighting.

00:03:31 --> 00:03:33

Everything that comes our way is super important,

00:03:33 --> 00:03:35

super vital, and we have to get to

00:03:35 --> 00:03:36

it right away.

00:03:36 --> 00:03:39

It's the important, but not urgent tasks where

00:03:39 --> 00:03:42

success really lies and that's our creative work

00:03:42 --> 00:03:43

because those are the things that we have

00:03:43 --> 00:03:45

to do day to day. The frequency that

00:03:45 --> 00:03:47

we need is in that important, but not

00:03:47 --> 00:03:48

urgent quadrant

00:03:48 --> 00:03:51

because that's the work that you don't see

00:03:51 --> 00:03:53

the returns 6 months down on your calendar

00:03:53 --> 00:03:56

or even 12 months down. It's developing the

00:03:56 --> 00:03:58

new scale, it's that massive project, it's that

00:03:58 --> 00:04:00

thing that might take 5 years, but it

00:04:00 --> 00:04:03

requires focus and consistent effort. If we're not

00:04:03 --> 00:04:06

paying attention to that quadrant, we're not gonna

00:04:06 --> 00:04:07

see those returns, we're not gonna see that

00:04:07 --> 00:04:09

success. The challenge that we face is that

00:04:09 --> 00:04:12

because of the digital age and the emails

00:04:12 --> 00:04:13

and the messages and all the things that

00:04:13 --> 00:04:16

we're inundated with every day, the line between

00:04:16 --> 00:04:17

urgent

00:04:17 --> 00:04:20

and not urgent becomes blurred. And so we'll

00:04:20 --> 00:04:21

sit down thinking that our emails are really

00:04:21 --> 00:04:23

urgent, and we'll sit down and knock them

00:04:23 --> 00:04:24

out for an hour, and we feel like

00:04:24 --> 00:04:26

we're really productive, we feel like we've accomplished

00:04:26 --> 00:04:28

a lot, but the reality is we work

00:04:28 --> 00:04:30

on someone else's agenda. We didn't give the

00:04:30 --> 00:04:33

time that was needed to master our craft

00:04:33 --> 00:04:34

and to work on the things that we

00:04:34 --> 00:04:36

were trying to work on. That's 3 things

00:04:36 --> 00:04:37

I learned from the book Managing Your Day

00:04:37 --> 00:04:38

to Day by 99U.

00:04:39 --> 00:04:40

If you like the video, please share it

00:04:40 --> 00:04:42

with a friend and let them know about

00:04:42 --> 00:04:43

this channel. Let them know to subscribe. Hit

00:04:43 --> 00:04:45

the subscribe button, the like button, leave me

00:04:45 --> 00:04:47

a comment, let me know what you thought,

00:04:47 --> 00:04:48

we put up a new video every week.

00:04:48 --> 00:04:49

Thanks.

Share Page