Omar Usman – Permanent Beta 3 Things I Learned from the Book Startup of You Reid Hoffman and Ben Casnocha

Omar Usman
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In this video, Omar Osman shares three things he learned from The Startup of You by Reid Hoffman and Ben Kasnoka. The first thing is to have a permanent beta mindset, which means constantly improving your skill sets and investing in yourself. The second lesson is to invest in oneself, finding ways to meet people and build a professional network. The third lesson is to strategically build a network and strategically put people in the network that have their best interests at heart.

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			Hey, guys. Omar Osman here. Today, I'm sharing
		
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			3 things I learned from The Startup of
		
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			You by Reid Hoffman and Ben Kasnoka.
		
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			The premise of the book is basically this.
		
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			They say companies aren't going to take care
		
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			of you for 20 years and let you
		
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			build a career and all that like they
		
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			used to. Those times are done. So instead,
		
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			people need to treat their career like an
		
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			entrepreneurial startup and adopt a lot of the
		
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			same mindsets that those companies have. So three
		
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			things I learned was number 1, have a
		
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			permanent beta mindset.
		
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			What that means that you have to constantly
		
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			be iterating and improving. See a lot of
		
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			people
		
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			when they have something like 20 years of
		
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			experience at work, In the book, they say
		
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			that a lot of them is really 1
		
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			year of experience
		
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			that's been multiplied 20 times. That's a really
		
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			scary thought. A permanent beta mindset though means
		
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			that you're always iterating. How can I improve?
		
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			How can I get better? What's the next
		
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			version of myself? And so I'm always looking
		
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			at what assets I have, what knowledge do
		
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			I have, what skill sets do I have,
		
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			my experiences, the people that I know, the
		
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			things that I've done, all these different things
		
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			accumulate into my skill set. And so I
		
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			need to constantly be improving those things, learning
		
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			new things, meeting new people, doing all these
		
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			different types of things and that brings us
		
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			to the second lesson. The second thing I
		
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			learned was to invest in yourself
		
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			and this is something that I've tried to
		
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			take very seriously.
		
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			They say that companies will no longer set
		
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			you up to actually train and develop and
		
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			do all of these things because most people
		
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			don't stay in the same job for more
		
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			than 3 or 4 or 5 years
		
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			and so it's not in their interest to
		
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			train you up for something that's going to
		
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			be of use 15 20 years down the
		
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			line. You've got to take charge of your
		
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			own education.
		
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			That means investing in classes,
		
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			seminars, workshops,
		
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			any different way that you can find to
		
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			learn, reading books, all these different types of
		
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			things constantly be in a mode of improvement,
		
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			but also it's not just the mindset. You
		
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			have to take the steps and invest in
		
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			yourself.
		
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			One thing other than just investing in education,
		
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			they say you've got to find ways of
		
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			investing in meeting people as well. That could
		
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			be as simple as taking someone out for
		
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			coffee or lunch.
		
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			It might also mean that if there's someone
		
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			interesting that you want to meet that you
		
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			think you can learn from,
		
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			fly out and meet them. Have money set
		
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			aside to meet interesting people, but invest in
		
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			yourself and in your relationships. That brings us
		
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			to the third lesson. The third thing that
		
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			I learned was to build a professional network.
		
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			Now networking, when I hear that word, it
		
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			evokes a lot of negative imagery. It's like
		
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			all these advices that people give you go
		
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			to the rotary club, go to the Chamber
		
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			of Commerce, go to networking events and hand
		
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			out business cards and meet people that you
		
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			don't know. It all sounds very awkward and
		
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			inauthentic.
		
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			In the book, they say that you have
		
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			a natural network
		
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			that you don't realize is really your network.
		
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			So there's friends, there's acquaintances,
		
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			there's people that you've met here and there,
		
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			friends of friends, but people that are naturally
		
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			within your circle that you can reach out
		
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			to and talk to. That's a natural network
		
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			that you can have that you can start
		
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			to build relationships with people. Now that doesn't
		
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			mean just like, oh, that person works there.
		
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			They can get me a job at that
		
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			company. But no, they say look to build
		
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			relationships
		
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			with the people in your network. That means
		
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			find ways of adding value to them. They'll
		
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			add value to you in return and it's
		
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			an actual friendship or relationship.
		
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			One other thing that comes with building your
		
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			network is also making sure that you've put
		
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			people that are close to you that have
		
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			your best interests at heart
		
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			And that means it's not just your network
		
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			or friends that you go to for advice,
		
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			but it's making sure that you strategically have
		
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			5, 6, 7, 8 people that are close
		
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			to you that are always thinking in terms
		
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			of what's best for you. And you go
		
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			to them, you get their advice, you get
		
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			their help, and you help your career move
		
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			forward. That's the 3 things I learned from
		
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			this book. Please make sure you subscribe to
		
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			the video. We put up at least one
		
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			new video every week. We've got a link
		
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			to the book and more resources down below
		
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			in the description, so check that out. I'll
		
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			see you in the next video.