About this episode

Mifrah and Maheen interview Br Peter Gould on the creative process and how to turn ideas into brands.

We take a look at Peter’s latest projects, how he manages his time and his vision of connecting people all around the Ummah.

Highlights from the show:

  • “What are some of the latest projects that you have been working on?” [5:25 – Mifrah]
  • “I really want to use creative thinking and design thinking to solve some of the problems that we have in the Ummah at the moment” [6:28 – Peter]
  • “ How did you take your ideas and turn it into a reality?” [10:12 – Maheen]
  • “The best reason to start up a start up... when you can’t not do it” [14:40 – Peter]
  • The importance of a live working concept [19:12 – Peter]
  • What were the challenges that you faced when you were launching Creative Ummah? [21:31 – Maheen]
  • “I needed to step away from the an individual and approach it as something much bigger, and it is so much more when you find the right people”  [ 23:25 – Peter]
  • “How are you juggling all these multiple projects?” [23:54 – Maheen]


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